Head of Digital FTC

Overview

This senior leadership role is responsible for setting and delivering a global digital strategy across owned and paid channels, ensuring every digital touchpoint drives commercial growth while building long-term customer loyalty. Working closely with cross-functional teams, the role ensures brand-first, customer-centric execution across DTC, , and omnichannel environments, with a clear focus on accelerating international ecommerce growth and digital reach. This is ideally 4 days per week in the office however could be two or three.

• Oversees performance marketing, ecommerce, and CRM, integrating paid, owned, and earned channels into a cohesive ecosystem.
• Drive paid media strategy, optimise ecommerce platforms and user experience, lead CRO and analytics initiatives, and own budget management and key performance metrics to deliver efficient, insight-led growth.

• As a people leader, the role builds and develops a high-performing digital team while strengthening agency and technology partnerships.
• With a balance of analytical rigour and creative vision, this role champions innovation, elevates digital experiences, and ensures scalable, sustainable growth through a customer-first, data-driven approach.