CRM Manager, iwocaPay

CRM Manager, iwocaPay

Location:

London / Hybrid

Reports to:

Head of Product Marketing, iwocaPay

Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are.

That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed.

We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

The iwoca

Pay team runs like an independent start-up within iwoca. We’re growing fast, now over 30 people strong. We build trade credit and Buy-Now-Pay-Later (BNPL) solutions for businesses. Our product helps thousands of buyers manage their cash flow and purchasing power, while supporting hundreds of sellers to offer flexible payment options.

As the CRM Manager for iwoca

Pay, you will be the technical architect of our customer communications working across two CRM systems - our proprietary CRM system focused on our buyer and onboarded seller comms and Hubspot for sales and pre-onboarding seller comms. This is a technical hands-on role more than a creative one. You’ll work closely with the marketing and operations teams to bring campaigns to life.

Your goal is to use CRM to increase the total process value (TPV) and guide Sellers and Buyers through onboarding, activation and cross sell.

Leverage and scale the CRM channel to drive TPV (total process value)

• Improve the performance of all iwoca
  
  Pay CRM flows. CRM has huge potential to drive value and it’ll be your responsibility to help us do that.

• Analyse and report on CRM performance to inform your strategy.

• Proactively seek areas of untapped potential and improve existing flows through structured testing and iteration.

• Manage CRM requests and decide which ones we should work on using a clear and data backed prioritisation process.

Ownership of the logic architecture and technical running of the CRM for iwocaPay

• Act as the dedicated owner and source of truth for the technical side of CRM for iwoca
  
  Pay.

• Get hands on and build automated email templates, sequences, contact rule logic and flows.

• Proactively monitor, diagnose, and fix CRM issues that arise within the system.

• Keep in close contact with iwoca CRM team who are working in shared systems, making sure there are clear checks, quality controls and guardrails in place to protect core systems, avoid clashes and maintain trust across teams.

Optimise automated Hub Spot nurture campaigns

• Work closely with the Head of Acquisition, Account-Based Marketing (ABM) Manager and Sales Operations Manager to support the technical setup, improvement, and maintenance of Hub Spot email campaigns.

• Make sure new customer campaigns are working correctly, reach the right groups of people, and are smoothly connected with other CRM comms outside of Hubspot.

The requirements:

• Proven experience in a technical CRM role, with a deep understanding of automation logic and system integrations.

• Confident and keen to learn new systems: we have our own built CRM which you will be working with.

• Advanced proficiency in Hub Spot, specifically in building complex workflows, sequences.

• A data-driven mindset with the ability to diagnose technical issues and interpret performance metrics to drive strategy.

• Strong stakeholder management skills, comfortable working across Marketing, Sales Ops, and technical Core teams.

• Bonus:
  Experience with HTML/CSS for email templates and/or experience in a high-growth fintech environment.

We expect to pay from £40,000 - £60,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and…