Global Senior Category Manager - Digital, Data and E-Commerce

Job Description :
Global Senior Category Manager - Digital, Data and E-Commerce Permanent

Function: Global Procurement – Marketing & Commercial
Location: London / Edinburgh / Glasgow / Dublin / Madrid / Amsterdam (flexible hybrid working)

Reports to: Global Head, Media & Scale Reach Sourcing

Closing date: 19th February 2026

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating!

Our Procurement team are innovators, always seeking new ways to help our business, people and much-loved brands thrive. Our Global Procurement team plays a strategic role in helping Diageo deliver performance, growth and long-term value. We work across the business and with our partners to shape how Diageo invests, builds brands and operates responsibly — combining commercial leadership with innovation and strong ethical standards.

Procurement delivers end-to-end value through smart sourcing, effective partnerships and a focus on sustainability, aligned to Diageo’s Society 2030:
Spirit of Progress ambition. We operate in complex, fast-moving environments and are trusted to bring judgement, external perspective and rigour to critical business decisions.

This is about people as much as impact. Building strong internal relationships to shape priorities and choices, and working with external partners to understand what’s possible and what’s next allows us turn insight into action, grounded in integrity and ethics.

The Global Senior Category Manager, Digital, Data & eCommerce plays a pivotal role at the intersection of marketing, technology, data and commercial decision-making. The role exists to help Diageo unlock growth, effectiveness and margin through smarter digital and commerce investment; shaping how the business plans, partners and spends, not just what it buys.

Operating as a strategic thought partner to Consumer Digital Transformation, Marketing and Commercial leaders,
this role combines hands‑on category leadership with strong commercial judgement and systems thinking
. It leads the development and execution of category and sourcing strategies that balance effectiveness and efficiency. The role requires comfort working deep in the detail when required
, and can translate complex digital and commerce capabilities into clear commercial choices that deliver measurable outcomes.

This is a leadership role in a fast-evolving, ambiguous space where technical fluency, applied problem-solving and execution discipline matter
. Success depends on the ability to work across boundaries, frame decisions with clarity, challenge constructively, and connect external market insight with internal priorities. Procurement provides the platform for enterprise‑wide impact in: shaping agendas, guiding investment choices, and accelerating Diageo’s digital, data and eCommerce transformation with integrity, rigour and pace.

• Transformation partner: Play a key role in shaping and accelerating Diageo’s digital, data and eCommerce transformation. Articulate the journey and vision to align collaborators, connect across the business through the unique external and cross‑enterprise view Procurement brings, and use insight and data to unlock new sources of value.

• Category leadership & sourcing strategy
  :
  Lead category and sourcing strategies that improve value and ROI. Ensure outcomes‑based implementation of commercial elements of spend with suppliers and agencies, promoting the highest standards of ethics and compliance. Deliver benefits through strong demand management, relationship management and contract execution.

• Business partnering: Act as a trusted partner to global marketing and digital teams, supporting the evolution of Diageo’s digital practices. Bring understanding of marketing science, analytics, eCommerce and ad‑tech to inform decisions and…