Senior Business Analyst

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

Choreograph is WPP's global data products and technology company. We're on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We're endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

We are seeking a highly skilled and passionate Senior Business Analyst/Consultant to act as a crucial liaison between Choreograph business teams, technology teams and clients. This role is central to the requirements capture, design and implementation of proprietary products and services. The successful candidate will leverage their expertise in consulting, workshop facilitation, and process‑driven methodologies to help teams deliver against Choreograph and our client's Enterprise Data and Technology strategy.

This role will also collaborate extensively with the Partner for Software Engineering and Technology Operations. This is a dynamic blend of consultancy and technical work, demanding a solid understanding of the practical realities involved in specifying, building, and managing globally scalable solutions within WPP, WPP Media, Choreograph, and our diverse client base.

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Ad Tech & Mar Tech Ecosystems:
  Deep understanding of advertising and marketing technology landscapes.
• Software Engineering Approaches:
  Familiarity with modern software development methodologies and life cycles.
• Data Governance & Master Data Management:
  Expertise in establishing and maintaining data quality, integrity, and compliance.
• Data Interpretation & Analysis:
  Ability to derive insights from complex datasets.
• Global Scalability:
  Experience in designing and implementing solutions for international deployment.
• Consulting & Workshop Facilitation:
  Proven ability to lead and guide stakeholders through complex problem‑solving and requirement gathering.
• Advertising / Marketing / Media Data:
  In‑depth knowledge of data types and structures prevalent in the media industry.

• An analytical mindset, capable of approaching issues and challenges from diverse angles.
• A natural desire to share knowledge, mentor others, and foster a collaborative environment.
• Exceptional ability to quickly learn and adapt to new business environments.
• Meticulous attention to detail, ensuring high‑quality results.
• A proactive, “can‑do” attitude, always seeking improvement opportunities.
• The ability to manage multiple tasks and projects concurrently, work under pressure, and consistently meet agreed deadlines.
• Strong influencing skills, capable of gaining consensus across diverse groups of people.
• A genuine passion for consulting, running workshops, and implementing process‑driven approaches.

• Collaborating with clients and internal teams across global offices to define and design robust requirements for Choreograph’s Technology strategy.
• Leading or actively participating in multiple projects, encompassing documentation, scope management, schedule adjustments, daily priority setting, and ensuring efficient, on‑time delivery of tasks and milestones.
• Fo…