Customer Marketing Lead, Startups, EMEA

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

We are looking for a customer marketing leader to build and scale our customer marketing function for the Startups segment across EMEA. In this role, you'll craft compelling founder and developer success stories, design co-marketing programs with high-growth startups, and orchestrate key moments that deepen relationships with technical leaders at our most innovative startup customers across European markets. You'll work at the intersection of customer storytelling and startup ecosystem engagement—helping founders articulate their AI-powered success stories while creating authentic experiences that drive advocacy, expansion, and community growth across the region.

The ideal candidate brings deep experience in B2B customer marketing within EMEA, with a strong affinity for the startup ecosystem and a proven track record of building customer advocacy programs from the ground up. You'll execute engagement strategies that resonate with technical founders, developers, and engineering leaders while navigating the diverse cultural nuances and market dynamics across European tech hubs.

• Develop compelling customer narratives—case studies, technical deep-dives, founder testimonials, thought leadership, video content—that resonate with EMEA startup audiences and showcase how AI-native companies are building with Claude
• Define the EMEA startup customer segmentation and tiering framework, mapping accounts from early-stage through growth-stage across European markets to guide advocacy prioritization and resource allocation
• Balance high-touch programming for marquee EMEA startup customers with scalable customer marketing initiatives that reach the broader developer and founder community across the region
• Design and execute personalized engagement strategies for strategic startup accounts, ensuring programming resonates with technical founders and engineering leaders while addressing regional market dynamics
• Orchestrate key moments programming including founder dinners, customer speaking opportunities at EMEA conferences, technical workshops, and startup showcase events across key tech hubs (London, Berlin, Paris, Amsterdam, Stockholm)
• Develop EMEA startup customer advisory programs that create authentic experiences and deepen relationships with highest-value accounts and influential founders across the region
• Partner with EMEA Startups Sales leadership and Venture Partnerships to identify expansion opportunities and ensure customer marketing initiatives directly support account growth and VC portfolio engagement
• Coordinate with strategic EMEA and global VC partners on co-marketing opportunities featuring portfolio company success stories
• Build and manage a regional programming calendar that balances customer advocacy activities with strategic account engagement across the EMEA startup ecosystem
• Identify and cultivate strategic customer relationships with founders and technical leaders across EMEA who can serve as powerful advocates and reference points for the startup community
• Create content that earns respect from technical audiences—authentic founder stories, technical implementation deep-dives, and developer-focused case studies tailored for EMEA markets

• Have 6+ years of B2B customer marketing experience within SaaS or technology companies, ideally within EMEA markets or with significant EMEA responsibility
• Have a proven track record building customer advocacy programs from scratch, with demonstrated success in customer storytelling, advocacy program development, and account engagement
• Have experience marketing to and building relationships with high-growth EMEA startups and technical founders
• Can speak credibly to technical audiences—understand AI concepts, developer workflows, and technical use cases well enough to identify and tell compelling stories
• Have…