Peformance Marketing Manager

Overview

We are looking for a data-driven performance marketer with 5 years+ experience. With B2B experience in financial services, fintech or SaaS, you will have strong proficiency with PPC, SEO and marketing automation tools.

Who We Are Defaqto is one of the UK’s most trusted sources of financial product and market intelligence. By bringing together product data, technology and consumer insight we help everyone make smarter, more informed financial choices now, and in the future. And in doing so we hope to raise industry standards, power consumer choice and help the industry meet evolving customer needs.

We are looking for a highly hands-on, data-driven performance marketer with 5+ years’ experience in digital marketing roles, where execution, optimisation and measurable outcomes are core to the role. This is a practical, execution-led position. You will be responsible for delivering the digital marketing elements of campaigns directly in platform, rather than relying on agencies, with a clear focus on performance, lead quality and commercial outcomes.

You’ll work closely with Product Marketing Managers, Sales and CRM / Operations teams to ensure digital activity supports pipeline growth and revenue priorities. This role will suit someone who enjoys building and refining performance marketing capability, is comfortable working with evolving tools and processes, and can make progress without waiting for perfect systems to be in place.

• Own the digital marketing elements of campaigns end to end, including audiences, formats, tracking and optimisation, working as a delivery partner to Product Marketing Managers.
• Plan, build, launch and optimise paid and organic activity across Google, Microsoft, Meta, Linked In, email, SEO and retargeting channels.
• Develop and refine retargeting strategies based on user behaviour and performance data.

• Own the practical implementation of SEO, including on-page optimisation, technical basics, content optimisation and performance monitoring.
• Use SEO tools such as SEMrush or Ahrefs to identify opportunities, track rankings and inform optimisation activity.
• Work directly in the CMS to implement improvements rather than relying on third parties.

• Set up and manage end-to-end tracking across digital activity, from impression and click through to defined conversion actions.
• Use tools such as Google Tag Manager, GA4 and dashboards to monitor performance and identify optimisation opportunities.
• Track, analyse and report on performance metrics, using insight to optimise activity, improve lead quality and inform spend decisions.
• Take a pragmatic, problem-solving approach to tracking and reporting, working with available tools while helping shape future improvements.

• Build, optimise and test email campaigns, including A/B testing of formats, messaging and journeys.
• Use performance insight to improve engagement, conversion and downstream outcomes.

• Build business cases for digital spend, including modelling investment over time and forecasting performance and return.
• Recommend budget allocation and reallocation across the campaign lifecycle to maximise ROI.
• Monitor spend closely and adjust activity based on performance, insight and agreed priorities.

• Ensure all activity complies with GDPR, cookie policy and privacy regulations.
• Stay up to date with advertising policies and digital marketing standards.

• Strong hands-on experience running and optimising PPC and paid social campaigns across Google, Microsoft and Meta.
• Practical SEO experience, including implementation, optimisation and use of specialist tools such as SEMrush or Ahrefs.
• Experience setting up and managing tracking using tools such as Google Tag Manager and GA4.
• Confident working directly in CMS platforms to implement and optimise content.
• Strong analytical skills, able to interpret performance data and turn insight into action.
• Tool-agnostic and resourceful, able to deliver results using a mix of existing systems, manual solutions and incremental…