Advocacy & Influence Measurement Manager - CDMO; Chief Digital Marketing Office), FTC

Overview

Advocacy & Influence Measurement Manager (12 Month FTC) Are you passionate about data-driven storytelling and know how to transform complex analytics into actionable marketing insights? We are on the lookout for an Advocacy & Influence Measurement Manager to join L'Oréal UKI's CDMO (Chief Digital & Marketing Office) team and be a key player in driving our measurement excellence across earned and paid advocacy.

Be part of our dynamic team and make an impact in shaping the future of beauty in the marketing analytics and influencer space.

A DAY IN THE LIFE

As a "hybrid" Profile Within The Team, You Will Bridge The Gap Between Technical Data Science And Strategic Business Influence. Your Day-to-day Will Include

• End-to-End Data Ownership:
  Querying and analysing internal and external datasets to measure the impact of advocacy and influencer campaigns without relying on external agencies or heavy engineering support.
• Strategic Storytelling:
  Translating complex CRM churn and influence data into high-end visualizations (using tools like Think-Cell or advanced Excel/PPT) to influence senior stakeholders and Creative Directors.
• CRM & 1st Party Data Optimization:
  Leveraging CRM principles to optimize our 1st party databases, ensuring our advocacy efforts are backed by robust consumer insights.
• Cross-functional Collaboration:
  
  Acting as the "In-House" differentiator by partnering with Media, CRM, and Brand teams to ensure measurement frameworks are aligned with business objectives.
• Measurement Innovation:
  Moving beyond standard metrics to define the true value of influence on brand equity and sales.

We are looking for a candidate who possesses the analytical rigor of a data scientist combined with the communication skills of a consultant.

• Experience:
  
  Prior experience within a major research agency (such as Nielsen BASES/Media Research, Kantar World panel/Millward Brown, or Ipsos ASI/Connect) or have moved from these environments into a brand-side analyst role.
• Technical Mastery:
  You are a "hands-on" analyst. You can query your own data and are an expert in Excel and PowerPoint visualization. Familiarity with Amazon Advertising/Insights or structured measurement roles is a significant plus.
• CRM Savvy:
  You understand CRM stack principles and how to build and optimize 1st party databases.
• The Communicator:
  You excel at "Stakeholder Management." You can present technical findings on large stages or to hundreds of stakeholders, making data accessible to non-technical audiences (e.g., Creative teams).
• Background:
  Experience in roles such as Senior Analyst (CRM), Insights Specialist, or Marketing Analytics Lead is highly preferred.

Our industry-leading award-winning benefits package shows how much we value our people. We know they re at the heart of L Or e9al s success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You ll get up to 60% off iconic names like YSL, Cera Ve, Armani, Kiehl s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L Or e9al. We ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there s lots more too!

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.

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