Account Director Theatre; maternity cover

ABOUT US

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.

We are seeking an experienced, client-facing Account Director to lead SINE Digital’s strategic relationships with our UK theatre clients such as Mamma Mia! The Party, Operation Mincemeat, The Hunger Games:
On Stage to name a few.

This is a 6 month fixed-term maternity cover, to ensure continued excellence across our UK Theatre client portfolio.

As the most senior client lead within the UK Theatre pod, you will be responsible for driving outstanding client partnership, commercial performance, and cross-functional delivery across paid media, SEO, CRM, Data & Insights, and Technology.

This role combines strategic oversight, senior stakeholder management, and team leadership, ensuring clients continue to receive best-in-class service and results throughout the cover period.

• Maintain and strengthen senior client relationships across key theatre accounts
• Support and guide the UK Theatre client team
• Ensure revenue forecasting, account performance, and operational excellence remain strong.

• Own senior relationships with key UK theatre and venue clients, acting as a trusted strategic partner
• Lead high-quality client communication across weekly delivery, strategic planning sessions, QBRs, and senior stakeholder touch-points
• Translate client objectives into tailored, multi-channel strategies and solutions
• Track client satisfaction, proactively identifying risks and ensuring consistent service delivery
• Oversee contractual and commercial agreements, ensuring alignment with business objectives
• Represent SINE at client meetings and key industry events, strengthening partnerships beyond day-to-day delivery.

• Manage revenue forecasting and commercial performance across the UK Theatre client portfolio
• Identify immediate opportunities for account expansion and cross-service collaboration alongside specialist teams
• Partner with Business Development team and senior leadership to support relevant pitch activity and sector growth
• Monitor fee income and profitability, contributing to wider financial and resource planning discussions
• Share market and sector insights that strengthen SINE’s positioning within UK theatre and live entertainment

• Lead strategic briefing across internal channel teams, ensuring clear objectives, timelines, and integrated delivery
• Coordinate with Paid Media teams and external partners to execute effective, efficient campaigns
• Collaborate across SEO, CRM, Technology, and Data teams to develop innovative solutions beyond paid media
• Oversee media planning, budget management, reporting accuracy, invoicing, and billing processes
• Champion best practice in testing, optimisation, and applied learnings across accounts
• Translate analytics and insights into actionable recommendations for clients.

• Lead by example as the senior representative of the UK Theatre client team, inspiring accountability and excellence
• Line manage, mentor, and develop Account Managers, supporting progression in client leadership and strategic thinking
• Foster a positive, inclusive team environment that values innovation, collaboration, and growth
• Champion cross-functional working across Client Services, Media, Creative, Data, and Operations
• Contribute to internal knowledge-sharing, training, and sector thought leadership.

• Maintain and develop an advanced understanding of the industries you and…