Social Media Manager

Position: Social Media Manager (Permanent)
Social Media Manager / Digital Media Manager
London (4 days office-based, Central London landmark location)
£40,000 – £45,000 + pension

A fast-growing luxury asset and premium retail business is looking for a commercially driven Social Media Manager to take ownership of its organic social strategy across multiple platforms.
This is an exciting opportunity to join an ambitious brand operating across both luxury investment and premium consumer goods. Social media is seen as a key growth channel — not just for engagement, but for education, trust-building, lead generation and eCommerce sales.
If you’re confident building strategy, comfortable getting hands-on with content, and motivated by measurable commercial impact, this role offers genuine influence and visibility.

The Role
Reporting into the Marketing team, you will lead the organic social media strategy across Meta and Linked In, with expansion plans across Tik Tok, Whats App and You Tube.
This is a broad, high-impact role combining strategy, content creation, community management and analytics.

Key Responsibilities

Strategy & Growth

Develop and implement a clear organic social strategy aligned to brand and commercial objectives
Grow and optimise Meta and Linked In channels
Lead expansion into Tik Tok and Whats App
Refresh and elevate You Tube to support thought leadership
Identify and execute ways to drive conversions (both lead generation and eCommerce sales)
Content Creation

Capture, edit and produce high-quality, platform-native content (where possible)
Write compelling, conversion-led copy
Manage scheduling and publishing tools (e.g. Later or similar platforms)
Ensure consistent tone of voice and brand alignment
Community & Reputation Management

Manage engagement across all platforms
Monitor and respond to Google Reviews and Trustpilot
Encourage user-generated content and meaningful community interaction
Collaboration & Agency Management

Brief and manage content capture agencies
Work closely with the wider marketing team to ensure integrated campaigns
Analytics & Reporting

Track and analyse KPIs including growth, engagement, sentiment and commercial performance
Provide clear performance reports with actionable insights
Optimise strategy based on data-led decision making
Brand & Thought Leadership

Create educational and industry-focused content
Position the business as a trusted authority within the luxury sector
About You

5+ years’ experience in social media and/or eCommerce marketing
Alcohol, luxury goods, investment or premium retail experience highly desirable
Strong understanding of Meta, Linked In, Tik Tok, Whats App and You Tube
Proven ability to create content that drives conversions
Confident interpreting performance data and adjusting strategy accordingly
Strong copywriting skills with clear calls-to-action
Organised, commercially aware and comfortable working at pace
Happy operating in a start-up-style environment where agility is key
A genuine interest in whisky, luxury products or tangible assets would be advantageous.
What’s On Offer

£40,000 – £45,000 salary
Pension
1 day per week WFH
Office based in a prestigious Central London location
Staff discount on premium products
Opportunity to shape and scale a growing luxury brand

If you’re a creative, data-driven Social Media professional who enjoys building communities and driving measurable growth, I’d love to speak with you.
Please apply with your CV or message directly for a confidential discussion