Paid Social Specialist

Paid Social Specialist

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Location: Central London (Hybrid - 4 days in office, 1 day WFH)
💰 Salary: £55,000–£75,000 DOE (may have some flexibility for a superstar)

About the Company: A fast-growing D2C brand creating viral, social-first consumer products. Since launching in 2021, they’ve built a reputation for bold creativity, rapid iteration, and high-impact marketing. With a lean, collaborative team based in Central London, they’re on track to hit 8-figure revenue in under five years and they’re just getting started!

This is an opportunity to join a fast-growing start up and really make a mark, and will suit someone with a blend of analytical, commercial and creative skills.

The Role: As Paid Social Specialist, you’ll play a key role in helping the company hit and surpass its growth objectives. You’ll lead strategy and execution across Paid Social activities, focussing on Meta (Facebook/Instagram) and Tik Tok. In this role, you’ll be involved in all areas of campaign planning, launching, testing, and optimisation, identifying opportunities to more effectively target audiences and drive conversions.

You’ll also help shape landing page strategy, ensuring pages are optimised to drive conversions.

• Manage the full lifecycle of paid campaigns across Meta (Facebook & Instagram), Tik Tok, and Tik Tok Shop, focusing on strategic launch and optimisation.
• Partner with creatives to define content needs, brief assets, and drive ad creative iteration.
• Lead testing initiatives for critical elements, including ad copy, attention-grabbing hooks, and dedicated landing pages.
• Maintain accountability for weekly performance reporting and continuous optimisation to achieve best-in-class ROAS and drive testing velocity.
• Hold end-to-end ownership of the entire customer acquisition funnel, encompassing both top-of-funnel awareness and conversion-focused retargeting.

You’re someone who lives and breathes paid social, constantly learning, testing, and staying ahead of the curve. You’ll need to be confident managing Meta campaigns profitably on first purchase, with tight margins and low AOV. Experience with Tik Tok Ads, D2C landing page optimisation, and consumer goods is highly desirable.

• Proven Meta Ads experience (Facebook, Instagram)
• Strong grasp of funnel strategy, creative testing, and attribution
• Analytical mindset with a bias for action
• Ability to optimise for low AOV and minimal LTV

• Tik Tok Ads and Tik Tok Shop experience
• Familiarity with Shopify and landing page CRO
• Exposure to Reddit, Pinterest, or Snapchat Ads

• Join a high-growth brand with a bold, creative culture
• Autonomy and ownership from day one
• Central Soho office with stocked kitchens and regular socials
• 25 days holiday + bank holidays
• Hybrid working (1 day WFH)
• Pension scheme
• Free products and access to local perks

If you’re a sharp, creative, and analytical thinker who loves performance marketing and wants to help scale a bold, fun brand we’d love to hear from you.

If this role excites you but you don't tick every box, we still encourage you to apply!

Applicants must have the right to work in the UK - visa sponsorship is not available.

Reach out to Jay Thandi or Rowina Chakkar for more details. You can learn more about our Paid Media Recruitment services here.