Paid Social Executive

Location:
London, United Kingdom (Remote Options)

We are seeking a proactive and analytical Paid Social Executive to join our growing team. This role is ideal for someone with hands-on experience running paid social campaigns across platforms such as Meta and Tik Tok, who enjoys combining creative thinking with data-led optimisation. You will work closely with account teams and creatives to deliver scalable, ROI-driven social advertising for a range of small business clients.

What You Can Expect from the Paid Social Executive Role

As a Paid Social Executive, you will support the planning, execution and optimisation of paid social campaigns that drive awareness, traffic and conversions. You will be responsible for day-to-day campaign management, performance analysis, creative testing coordination and reporting. This role offers exposure to a variety of clients and industries and requires a balance of technical proficiency, commercial awareness and clear communication.

Essential Knowledge and Experience for the Role

• Paid Social Platforms – Practical experience managing campaigns on Meta (Facebook & Instagram), Tik Tok and ideally other platforms such as Pinterest or Snapchat
• Campaign Setup & Optimisation – Confidence in building audiences, setting bids and budgets, A/B testing, and applying optimisation levers to improve performance
• Creative Collaboration – Ability to work with creative teams and content partners to develop assets that perform in-feed and in short-form video environments
• Analytics & Reporting – Strong skills in analysing campaign data, pulling insights and producing clear, actionable reports for clients
• Tracking & Measurement – Understanding of conversion tracking, pixel/SDK setups and attribution considerations
• Keeping Current – Awareness of platform updates, ad formats and competitive activity to keep campaigns cutting-edge

Main Responsibilities

• Support the development and delivery of paid social strategies that align with client objectives and budgets
• Set up, launch and manage day-to-day campaign activity across Meta and Tik Tok, including audience creation, targeting and budget pacing
• Conduct creative testing and manage creative rotations to identify top-performing assets
• Optimise campaigns using data-driven approaches to improve CPA, ROAS and other KPIs
• Produce regular performance reports and present findings and recommendations to account leads and clients
• Collaborate with influencers/content creators and the Influencer team to amplify paid activity where appropriate
• Support tracking setup and troubleshooting with developers and analytics partners to ensure reliable measurement
• Attend client meetings to discuss campaign performance, optimisations and creative needs
• Monitor industry trends and platform changes to recommend new opportunities and tactics

What Skillset & Experience We're Looking For

• 1-2 years’ experience managing paid social campaigns, ideally within an agency environment
• Proven ability to deliver performance improvements through testing and optimisation
• Comfortable using Ads Manager, Business Manager and Tik Tok Ads (or equivalent tools)
• Strong numerical and analytical skills with experience using reporting tools such as Google Sheets or Data Studio
• Excellent verbal and written communication skills for clear client and internal collaboration
• Organised and able to manage multiple campaigns and priorities in a fast-paced setting
• Curious and commercially minded with a proactive approach to problem solving

Benefits of Joining The Good Marketer Team

• Competitive salary range of £26,000 - £29,000 based on experience
• Innovative work environment at the cutting edge of digital marketing trends
• Opportunities for professional growth and development through training and certifications
• Supportive team culture that values creativity and collaborative efforts
• Hybrid work options offering flexibility to balance your professional and personal life
• Comprehensive benefits package, including private healthcare, wellness programmes, and team-building events
• 25 days annual leave plus Bank Holidays and an extra half day on your birthday.

The Interview Process

Our interview process is straightforward and designed to…