Paid Social Account Manager

Company description

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear “Take me from 4th to 1st in my category”, “Help me grow 10% in a market declining 10%”, and “Make me the most loved brand in my industry”. These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Our Commitment At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

Client Information:

Macmillan

Macmillan Cancer Support is a leading UK charity that provides physical, emotional, and financial support to people affected by cancer. Founded in 1911, the organization has grown to become one of the largest cancer support charities in the UK. Macmillan's mission is to ensure that "no one faces cancer alone." The organization is guided by its values of compassion, integrity, and ambition.

Essity

Essity is a leading global hygiene and health company, developing and producing personal care and tissue products. The company was formed in 2017, following the split from SCA (Svenska Cellulosa Aktiebolaget), a Swedish forestry products company. Essity's mission is to dedicate themselves to improving lives by developing sustainable solutions for hygiene, health, and wellbeing. The company is committed to sustainability, customer satisfaction, and innovation.

As a Paid Social Manager, you’ll lead client relationships and campaign performance across major platforms like Meta, Tik Tok, Linked In, Pinterest, and Reddit. You’ll combine data insight, technical activation, and strategic thinking to drive real business outcomes for our clients. You’ll be hands‑on in campaign delivery and lead a team to deliver excellence, while contributing to wider media collaboration and agency culture.

• Select and track the right KPIs aligned to broader business and marketing objectives.
• Challenge briefs to ensure measurement frameworks are meaningful and client centric.
• Deliver actionable insights from performance data, not just reporting numbers.
• Spot data limitations and propose smart, creative solutions to bridge gaps.
• Use Publicis tools and third‑party platforms to solve challenges and enhance performance.
• Champion automation and tech to streamline manual tasks and improve team efficiency.
• Experiment with new platform features, tools, and tech to test impact and drive innovation.
• Encourage the adoption of new tools to future‑proof our approach to paid social.
• Own paid social strategy from audiences to creative best practice to bid strategies.
• Keep the team aligned to key processes, platform updates, and quality assurance standards.
• Lead testing roadmaps, platform innovation plans, and channel growth strategies.
• Oversee smooth day‑to‑day campaign delivery and optimisations with the team.
• Ensure accuracy and quality across briefs, budgets, performance tracking and reconciliation.
• Lead financial QA for your accounts and support junior team members.
• Effectively manage up, across, and down, flagging risks early and keeping delivery on track.
• Build trust with stakeholders by managing expectations…