Paid Social Director

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This is a Paid Social Director Role which sits within our Total Social Capability. Total Social is our integrated capability which brings together dentsu’s 300+ social specialists in the UK – across Paid, Organic and Influencer marketing. We recognise that social media has evolved into a powerful landscape where engagement, communication, and commerce converge. Consumers don’t see paid or organic social, creator-led or branded content, advertising or community management.

They rightfully anticipate connected and compelling experiences from brands, and our structure is designed to seamlessly support this integrated approach.

Job Description:

The Role

Join our dynamic team as a Director specialising in Paid Social and embark on a journey of innovation and impact across leading platforms like Meta, Tik Tok, Pinterest, Snapchat, Linked In, and more! We're not just looking for team members; we're seeking passionate individuals ready to redefine the landscape of social media marketing within our Paid Social specialism.

As a Paid Social Director, you'll play a pivotal role as a channel lead, collaborating seamlessly with the client's projects and guiding a team of managers, executives, and assistants to deliver business outcomes through paid social activations. Beyond managing client accounts, you'll be a driving force in the growth and innovation of our Paid Social specialism. Building and leading a high-performing team will be at the heart of your responsibilities, fostering career development, personal growth, and a shared culture of connection, experience, and growth.

This client-facing role extends both externally and internally, engaging with client teams, planners, digital specialists, and client servicing. You'll work closely with the Paid Social Partner to develop a cutting-edge strategy that not only meets, but exceeds, our client's business objectives. As a positive disruptor, you'll be instrumental in delivering best-practice social activation at scale and contributing to new business pitches, shaping the future of our Total Social proposition.

Join us in pushing the boundaries and making a mark in the ever-evolving world of social media marketing!

Life as a Paid Social Director

Paid Social Campaign Delivery & Oversight

• Lead the development of Paid Social strategies, media plans and response to briefs. Defining KPIs, measurement solutions, and shaping the overall strategy to meet client business objectives.
• Collaborate with the Paid Social Partner to create a client roadmap and future-proof their paid social approach, within a Total Social setting.
• Identify integration opportunities with other digital channels where applicable.
• Ensure daily monitoring and regular optimisation of all campaign elements based on agreed KPIs.
• Deliver timely, accurate, and insightful client reports to inform further optimisations to improve performance.
• Responsible for creating a sophisticated Test & Learn roadmap, which expands across multiple social platforms and outlines clear frameworks for the effective measurement of paid social, aligned to client business objectives.

Client Engagement Responsibilities

• Serve as the main point of contact for your client(s), cultivating relationships to evolve them into successful partnerships.
• Act as the connective tissue between the paid social team, client servicing team, other stakeholders (as needed), and the client - ensuring seamless collaboration.
• Proactively identify operational improvements to enhance the efficiency of our ways of working and paid social activation.
• Gain a deep understanding of your client's business and communication objectives, translating them into impactful platform strategies, which deliver actual business outcomes.
• Represent the team in various client meetings, including status updates, briefings, campaign reviews, and Quarterly Business Reviews (QBRs).

Partner Relationship Management

• Develop and nurture effective working relationships with partners such as Meta, Tik Tok, Pinterest, Snapchat, and emerging social/content amplification platforms.
• Organise and participate in regular catch-ups with priority partners, ensuring the continuous delivery of best-in-class campaigns and identifying opportunities for alpha/beta trials.
• Collaborate closely, where applicable, with key account representatives at third-party technology partners.

Team Leadership and Excellence

• Spearhead the development of your team members, setting personalised objectives and conducting performance reviews to foster professional growth, and retain high-performing talent.
• Ensure the timely and precise delivery of work within your team, championing effective work practices embraced by all team members. Including the effective implementation of our Quality Assurance processes, to meet the goal of 100% error-free…