Paid Social Director

The Role

This is a key leadership role at Fabric, perfect for someone who lives and breathes social, thrives at the intersection of creativity and performance, and is ready to redefine what best-in-class paid social looks like in 2026 and beyond.

You’ll own and evolve our paid social offering: leading the charge on strategy, innovation, and effectiveness across some of the UK’s most exciting brands. From shaping our product and ways of working, to inspiring clients and mentoring a growing team, this is your chance to build something industry-leading.

• Define and evolve Fabric’s paid social proposition; setting the standard for creativity, efficiency, and effectiveness.
• Lead paid strategy across always-on and campaign briefs, connecting platform insight to brand and business objectives.

• Build platform-specific strategies across Meta, Tik Tok, You Tube, Snapchat, Pinterest and emerging channels.
• Translate audience insight and data into forward-thinking test-and-learn roadmaps that drive measurable growth.
• Partner with media platforms and tech partners to pioneer innovation and first-to-market activations.

• Oversee flawless execution and optimisation across all paid campaigns, ensuring work is data-driven, efficient, and creatively excellent.
• Lead performance measurement and reporting, driving consistent quality control and best practice across all activations.

• Act as senior lead across key accounts; building trusted relationships and identifying opportunities for growth.
• Collaborate with Strategy and Account leads to shape paid social narratives within pitches and proposals.
• Drive revenue delivery, profitability, and innovation across the paid portfolio.

• Build, mentor, and inspire a high-performing paid social team, fostering a culture of curiosity, experimentation and continuous learning.
• Champion integration with Creative, Influencer and Strategy teams to deliver truly connected social campaigns.

• Stay ahead of emerging platform trends, algorithms, and innovations, translating them into actionable opportunities for clients.
• Shape Fabric’s POV on the future of paid social and represent the agency externally through thought‑leadership, industry events and partnerships.

• Extensive experience leading a paid social team at an agency, with solid experience across Meta, Tik Tok and at least one other major platform.
• Proven track record of developing paid strategies that drive both brand and performance outcomes.
• Strong commercial instincts: confident with data, forecasting, and budget management.
• Deep understanding of how paid integrates with creative, influencer and organic social.
• Exceptional leadership, communication and client management skills.
• Curiosity, creativity, and calm under pressure.

• The chance to shape and scale a growing specialism from the ground up, and a real influence on the agency’s direction.
• The opportunity to lead brilliant work for future‑shaping brands.
• A team that values ownership, energy, creativity and maverick thinking.
• A platform to grow your career in a supportive, ambitious environment.
• 25 days holiday + your birthday off!
• Hybrid working (2 days in our Shoreditch office)