Head of Sales, EMEA

Overview

Twelve Labs is pioneering cutting-edge multimodal foundation models that comprehend videos like humans do. Our models redefine standards in video-language modeling and transform how we interact with and analyze media.

With $107 million in Seed and Series A funding, we are backed by top-tier venture capital firms and AI visionaries. Headquartered in San Francisco with an APAC presence in Seoul, our global footprint demonstrates our commitment to worldwide innovation.

We are a global company that values diverse journeys. We are looking for individuals motivated by our mission to push the bounds of technology and transform the world. Join us as we revolutionize video understanding and multimodal AI.

Twelve Labs is at the forefront of video AI technology, transforming how businesses understand and utilize their video data by leveraging our multimodal video foundation model. As we expand in the UK and Europe, we seek a strategic leader to build and scale our sales operations across this high-growth region.

Head of Sales, EMEA will define and execute our go-to-market strategy for the UK and broader European market, with a primary focus on the Telco, Media & Entertainment, Gaming, and Sports (TMEGS) verticals. The UK and EU are critical growth regions, with strong engagement from leading TMEGS organizations, partnerships with SIs and hyperscalers, and opportunities to establish Twelve Labs as a trusted partner for video AI across Europe’s media landscape.

You will be responsible for building and leading both pre-sales and post-sales teams, developing customer relationships, and driving revenue growth across the region. This role requires strategic thinking, deep understanding of the European media landscape, and the ability to navigate diverse markets and buying behaviors. You will work cross-functionally with Product, Engineering, Marketing, and global sales leadership to position EMEA as a major revenue driver for Twelve Labs.

We recommend this role to candidates who are excited about building a regional business from the ground up and thriving in ambiguous environments. This is a foundational leadership role shaping both our EMEA sales strategy and how advanced AI foundation models are adopted by Europe’s leading media organizations.

• Build and lead the EMEA sales organization. Recruit, develop, and manage a high-performing team of Account Executives, Solutions Architects, and SDRs to meet regional growth targets.
• Define and execute the regional go-to-market strategy across the UK and EMEA markets in TMEGS verticals (TV networks & broadcasters, film & TV studios, streaming platforms, publishers, sports leagues, and gaming organizations).
• Own customer relationships and drive revenue. Establish trusted relationships with key decision-makers at leading organizations to accelerate adoption and expansion of Twelve Labs' technology.
• Manage complex enterprise sales cycles. Navigate long-term sales processes across diverse European markets, adapting to regional procurement, compliance, and buying behaviors.
• Develop and leverage strategic partnerships. Build and deepen relationships with ecosystem partners (AWS, Snowflake, Databricks, NVIDIA) to expand market reach and adoption.
• Collaborate cross-functionally. Partner with Marketing for regional messaging and demand generation; work with Product & Engineering to align solutions with European requirements; coordinate with global sales leadership on best practices and strategy.
• Educate the market on AI capabilities. Help European customers understand the potential of multimodal video foundation models for use cases such as content discovery, automated editing, audience insights, compliance, monetization, and operational efficiency.
• Drive regional pipeline and revenue growth. Set ambitious sales targets, build a healthy pipeline across named accounts, and provide strategic updates to leadership on deals and opportunities.
• Shape company strategy. As a founding member of our EMEA GTM efforts, contribute to broader company strategy and help establish the sales culture across the region.

• 10+ years of enterprise software sales experience with at least 5 years in a sales leadership role, ideally focused on the UK and/or broader EMEA markets.
• Deep expertise in TMEGS verticals. Proven track record selling to Media & Entertainment, Broadcasting, Telecommunications, Sports, or Gaming organizations across Europe, with established relationships in the ecosystem.
• Demonstrated success building 0-to-1 sales organizations. Experience establishing new regional operations or launching new products in EMEA, ideally as part of an early-stage startup or new market entry.
• Strong team-building and leadership skills. Ability to recruit, develop, and scale sales teams from the ground up in fast-paced environments.
• Strategic partnership development experience. Proven ability to build and leverage relationships with cloud providers (AWS…