Social Media & Community Executive Ireland

Social Media & Community Executive (UK & Ireland)

United Kingdom - London (Hybrid)

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.

Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but.

About the Role

We are looking for a highly proactive and commercially aware Social Media & Community Executive to own Flipdish’s in-market brand presence across the UK and Ireland. This role will be responsible for capturing and amplifying real customer stories, building visible community presence, and ensuring Flipdish consistently shows up as an active, credible, and trusted partner in its core growth markets.

The role combines on-the-ground customer engagement with content creation and distribution. It will involve regular site visits with customers, working closely with Sales and Marketing to identify strong customer stories. These stories will then be translated into high-quality social and brand content that reflects the reality of running hospitality businesses with Flipdish.

In addition, the role will support the Digital Demand Generation Lead with executional paid social activity across Meta and PPC, particularly in creative testing, audience iteration, and campaign optimisation.

This role acts as a connective layer between our customers and our brand, ensuring that customer success, growth, and momentum are consistently and authentically reflected in the market. While not directly revenue-owning, the role plays a critical supporting function in strengthening brand trust, supporting sales conversations with fresh social proof, and reinforcing Flipdish’s position as a leading local partner for hospitality operators.

Key Responsibilities

• Build relationships with Flipdish customers across the UK and Ireland through regular on-site visits.
• Identify, capture, and develop authentic customer success stories that reflect real operational and commercial outcomes.
• Create high-quality video, photo, and written content that amplifies the voice of the customer and showcases Flipdish in real-world use.

Social Media Ownership

• Own and manage Flipdish’s social media presence across priority channels including Linked In, Instagram, and Tik Tok.
• Ensure social content reflects momentum, customer success, and market presence rather than promotional or campaign‑led messaging.
• Work closely with Sales and Customer Success to identify customers suitable for storytelling and case study development.
• Support commercial teams with up‑to‑date customer proof for sales conversations, partnerships, events, and presentations.
• Collaborate with leadership and marketing on larger storytelling moments, launches, and campaigns where customer involvement is required.

Event & PR Support

• relevant industry events to capture content and strengthen Flipdish’s community presence where appropriate.
• Coordinate with internal teams to ensure customer participation is well managed and aligned with brand standards.

Paid Social Support (B2B Demand Generation)

• Support the Digital Demand Generation Lead with day-to-day management of B2B paid social accounts across Meta and Tik Tok.
• Execute campaign builds, creative testing, audience setup, and optimisation under direction from the Demand Generation Lead.
• Ensure paid social activity remains aligned with brand guidelines and messaging standards.

Key KPIs

• Minimum 3 on-site customer visits per month across the UK & Ireland.
• Consistent weekly social presence across priority channels.
• Growth in share of social engagement from UK and Irish audiences.
• Regular qualitative feedback from Sales and Customer Success on usage of customer stories.

About You

• Experience managing social media and content for a B2B or B2B2C brand, ideally in SaaS, hospitality, or a customer‑centric industry.
• Comfortable engaging with customers in person and building relationships quickly.
• Strong storytelling instincts with the ability to translate real‑world…