Senior Audience & Marketing Insight Manager, Revenue & Team

Overview

Job Description

• Curiosity:
  We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration:
  
  Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment:
  We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses.

• Curiosity:
  We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration:
  
  Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment:
  We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. We are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Senior Audience & Marketing Insight Manager - Revenue & Growth Team

Reporting into the SVP Revenue & Growth, with a dotted line into the VP Data, EMEA, you will be the analytical engine behind our audience & platform marketing strategies. Your goal is to transform complex datasets from social platforms (Tik Tok, Instagram, You Tube), fan touchpoints (Linkfire, D2C, first party data) and streaming services (Spotify, Apple Music) into actionable growth strategies.

You will work side-by-side with the Revenue & Growth and Business Intelligence teams to identify high-potential fan segments, optimise campaign ROI, and uncover new revenue streams across the WMUK roster. You will help to develop insights on how listeners consume content across platforms, who those listeners are and how to reach them, with the goal to provide recommendations to help the labels build successful campaigns and maximise revenue and market share.

You will be confident about mining multiple data sources to uncover high value insights about fans and listeners, their behaviours and preferences, and leveraging data to understand key drivers of performance and profitability, continually measuring the impact of initiatives and investment decisions.

• Strategy:
  Develop and lead a forward-thinking strategy for understanding audience behaviour, growth, and engagement on key social and digital platforms.
• Social Media Analytics:
  Report and analyse social media activity to identify what drives engagement and provide campaign level reporting and recommendations, working closely with Data & Insight teams across the business.
• Audience analytics:
  Own the strategy for the management of audience tools such as Co:
  
  Brand, Audiense, working with the labels to deploy, derive insight and build strategies
• Campaign intelligence:
  Partner with the Senior Platform Marketing Manager to provide campaign and UGC…