Paid Social Account Director

Company description

Publicis Groupe is the world’s largest communications holding companies, present in over 110 countries and employing about 108,000 professionals. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity 3., Smart Media and 4. Direct Relationships) via our suite of world‑class agencies, are necessary for modern brands to win in the platform world.

At Publicis Groupe, we’ve invested in capabilities across these four imperatives our clients need to unlock growth. As the only one who can architect, build and orchestrate end to end solutions, not only do we have a proven record of building bespoke models for clients and leading expertise across all major industry categories, we are able to offer our talents more opportunities to grow and benefit from a richer learning experience.

We call this Power of One. Powered by a 100,000‑strong network via Marcel, our AI‑based platform, we are also able to provide our clients and talents instant access to resource, knowledge for any need, any time, in any market.

Viva La Difference is deeply rooted in everything we do. It has always been in our DNA. From the birth of Publicis, 94 years ago, when Marcel Bleustein-Blanchet, our founder, invented French advertising. Viva La Difference expresses how we value and respect each individual and recognize what makes us distinctive. This is the charge that inspires our teams to celebrate the differences in identity, background, culture, and experience of all of us.

It is how we behave with each other and our clients, and it is deeply rooted throughout our work, to elevate and bring to life our differences throughout the platform world.

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.

The EMEA team, which has 70 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe’s digital engagement.

This is an incredible opportunity to drive growth and change on a fast‑growing, game‑changing Publicis Media client.

We are looking for a Paid Social Account Director to work on the Adobe Document Product Group. This role reports to Performance Lead for Adobe EMEA.

This is an opportunity for a talented individual to implement the tactical day to day of the Paid social campaigns and ensure accounts are aligned with the central strategy and adhere to best practice. At the same time, this role is also responsible for contributing to community and best practice sharing across the Paid Social community on all 3 product groups on Adobe in EMEA.

• Planning, managing and activating multi‑market campaigns on all global Paid Social platforms
• Ability to thrive under pressure and meet deadlines in a fast‑paced environment
• Managing a team: hiring and developing talent, training, conducting appraisals, as well as performance management
• Strong leadership and communication skills, as well as the ability to engage with senior clients
• Use first and third party measurement solutions and up to date with incoming industry changes around privacy and identity
• Shape and develop a biddable strategy

• Have paid social in platform experience
• Managed…