Digital Campaign Data Analyst

Job Description Your Team

You will be joining the team responsible for the planning and execution of digital brand partnerships and campaigns.

As a data-literate professional, you will translate complex data into clear, actionable insights to drive campaign success. You will support Account Managers in coordinating and delivering best-in-class digital campaigns, with a focus on performance data, benchmarking, and paid social activation. Reporting to the Head of Digital Account Management, you will be a key stakeholder in delivering innovative commercial campaigns and maintaining a premier client-led service.

• Support Account Managers in the end-to-end delivery and performance management of digital brand campaigns.

• Manage performance campaign data handling, including benchmarks, in-flight analysis, and post-campaign reporting.

• Act as a reporting tool product owner, supporting adoption, data accuracy, and ongoing optimisation of reporting outputs.

• Set up, manage and optimise paid social campaigns, ensuring alignment with campaign KPIs.

• Compile post-campaign analysis, providing commentary, insights, and optimisation recommendations.

• Partner with Ad Operations specialists to understand, apply, and reinforce best practices and processes.

• Serve as a primary point of contact for delivery, optimisation, and reporting for digital brand partnerships and paid social.

• A passion for media, technology, and advertising, with experience in data analytics within a publisher, agency, or ad tech environment.

• Essential knowledge of Google Ad Manager to support digital campaign reporting and troubleshoot ad-serving issues.

• Advanced knowledge of Excel and Google Analytics, with experience in digital campaign reporting and providing optimisation recommendations.

• An aptitude for understanding how media can be optimised across organic and paid social programmes.

• The ability to translate complex technical challenges into clear solutions for both technical and non-technical colleagues.

• A proactive approach to learning new platforms, such as managing campaigns across off‑platform ad servers like Apple Workbench.

• Familiarity with digital formats across display, video, and audio, and an understanding of how different media channels provide value within the digital sphere.

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK is one of the leading media businesses in the UK and Ireland. Our news brands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talk

SPORT, Times Radio and Virgin Radio UK, and we have market‑leading local stations across Ireland. Our world‑famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi‑format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun.

Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in‑office days; please discuss this with your recruiter for specific requirements.

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad a audience as…