Digital Marketing Manager - AUTOMOTIVE

Are you a DIGITAL MARKETING professional who thrives in data-driven, fast-paced AUTOMOTIVE environments? My client is searching for a Digital Marketing Manager to shape multi-channel digital activity, strengthen online visibility and deliver measurable growth. If you excel in campaign optimisation, platform management and integrated digital strategy, this role offers a strong platform for impact.  

Salary:
Competitive - depending on experience and current salary

Location:

London  

Work Style:
Office-based  

Language:
English (Mandarin is a benefit!)

Key Responsibilities  

Create and implement digital marketing strategies that support brand and product objectives.  
Manage paid media across search, display, social, affiliates and retargeting channels.  
Lead organic growth through SEO and SEM initiatives.  
Oversee website content, UX improvements and performance analysis.  
Work cross-functionally with retail, PR and creative teams to deliver cohesive campaigns.  
Develop CRM and email programmes that support lead nurturing and conversion.  
Review digital effectiveness via analytics tools such as GA4 and platform dashboards.  
Track and optimise channel budgets to deliver strong ROI.  
Monitor industry trends and competitor activity to identify new digital opportunities.  
Ensure compliance with advertising and data protection standards.  Requirements  

Degree in digital marketing, communications or similar field.  
Five+ years' experience managing digital activity, ideally within automotive, consumer goods or technology.  
Strong understanding of SEO, PPC, social media advertising and email strategy.

Experience with CMS platforms and analytics tools.  
Knowledge of major social and paid platforms.

Experience with CRM or automation systems.  
Analytical, commercially aware and comfortable interpreting data.  
Excellent communication and organisational skills.  
Automotive experience beneficial