Senior Product Manager - PLG

Welcome to the future of cloud networking and security!

Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeem, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $28.5 billion by 2028.

This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it!

• Own and lead Product-Led Growth initiatives across the Cato platform, driving product adoption, activation, conversion, and expansion.
• Design and optimize end-to-end PLG journeys
  , including onboarding, trials, freemium, paid plans, and upgrade paths.
• Define and evolve freemium and SMB-focused business plans
  , packaging, and entitlements.
• Translate PLG strategy into clear product requirements and drive execution with R&D and go-to-market stakeholders.
• Work closely with Marketing, Sales, and R&D to align self-serve and sales-assisted growth motions
  .
• Conduct market and competitive research to identify PLG opportunities in the networking and security space.

• 5+ years of Product Management experience in B2B SaaS.
• Deep understanding of Product-Led Growth
  , including SaaS metrics, freemium and trial models, and PLG-driven customer journeys.
• Strong experience defining and delivering user-facing product experiences
  , with a solid understanding of UI/UX principles.
• Background or strong familiarity with networking and security technologies
  .
• Understanding of the SMB networking and security market
  , including customer needs and the services these customers typically purchase.
• Strong leadership and communication skills with the ability to influence cross-functional teams.