Marketing Operations Analyst

Vacancy Name Marketing Operations Analyst

Vacancy No VN899

Job Title Marketing Operations Analyst

Work Location City London

About Solifi Solifi delivers a solid financial technology foundation for equipment, working capital, wholesale, and automotive finance firms. At Solifi, we believe that commerce is only as strong as the system it runs on. Our mission is to reshape finance technology by bringing together proven solutions into a singular powerful technology platform designed to help protect and scale financial organizations. We guard our customers by being precise and reliable, we guide their success by combining powerful technology with proven expertise, and we help them grow by unleashing their potential.

About The Team The Demand Generation team is evolving into a core growth engine for the business, accountable for generating high-quality demand and measurable pipeline impact. Leveraging technology such as Salesforce, Hub Spot, and Linked In Sales Navigator, the team partners closely with Marketing, Sales, Rev Ops, and Product to connect strategic marketing campaigns directly to revenue outcomes

About the Position The Marketing Operations Analyst is responsible for ensuring that marketing and demand generation efforts are powered by clean, reliable, and actionable data. This role sits at the intersection of CRM hygiene, audience segmentation, enrichment, and performance reporting, enabling Demand Generation to execute targeted, scalable, and measurable campaigns.

This is a hands-on role for someone who lives in Hub Spot and Salesforce, enjoys fixing broken data, and understands how segmentation, attribution, and lifecycle stages directly impact pipeline and revenue.

Core Responsibilities

• CRM Data Hygiene & Governance

• Own the quality and integrity of marketing and sales data across Hub Spot and Salesforce.
• Audit, clean, and maintain CRM data across Hub Spot and Salesforce
• Define and enforce data standards, naming conventions, and governance rules
• Identify and resolve duplicates, inconsistent formatting, and invalid records
• Build automated workflows for ongoing data hygiene and validation
• Partner with Sales Ops/Rev Ops to align on shared data definitions

• Segmentation & Audience Management

• Enable precise targeting for campaigns, nurture, and ABM programs.
• Build and maintain dynamic and static segmentation logic for campaigns and workflows
• Develop ICP- and persona-based segmentation across leads, contacts, accounts, and opportunities
• Create scalable segmentation frameworks in partnership with Marketing Ops and Demand Gen
• QA segmentation prior to campaign launches to ensure accuracy and coverage

• Data Enrichment & Completeness

• Ensure CRM records are campaign-ready and insight-rich.
• Identify data gaps that limit targeting, reporting, or personalization
• Manage enrichment tools (e.g., Zoom Info, Linked In Sales Navigator, Hub Spot/Clearbit)
• Build enrichment workflows to keep records fresh and complete
• Define required field sets for leads, contacts, companies, and opportunities

• Reporting & Data Insights

• Translate data into insights that guide demand strategy and investment (ROI).
• Build dashboards and reports in Hub Spot and Salesforce
• Support marketing KPIs including:
• Pipeline and revenue attribution
• Funnel conversion and velocity
• Campaign and channel performance
• Deliver recurring “state of the database” and data quality reports
• Surface insights that inform targeting, ICP refinement, and campaign planning

• Tech Stack & Process Support

• Ensure marketing systems and processes support scalable growth.
• Partner with Marketing Ops and Demand Gen to align systems with campaign needs
• Optimize lead routing, scoring models, and lifecycle stages
• Maintain and QA integrations across the marketing and sales tech stack
• Validate data and workflows before campaign launches to prevent execution issues

• Cross-Functional Collaboration

• Act as a connective layer between Marketing, Sales/Rev Ops, and Product Marketing.
• Collaborate with Demand Gen to align segmentation and data with campaign strategy
• Work with Sales Ops to ensure field usage, handoffs, and routing are aligned
• Partner with Rev Ops on attribution, lifecycle optimization, and…