F1 Digital Analytics Manager

Are you ready to make your mark in the world of Formula 1?

At Formula 1, we are passionate about delivering the world’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track.

Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport.

We are looking for a F1 Digital Analytics Manager (Web, App, Database, Social) to join our Marketing team at our London office. This role will lead the development and delivery of data-driven insights to support strategic decision-making and business growth across F1’s digital ecosystem, including Web, App, Database, and Social platforms. You would also oversee analytics initiatives across commercial, product, and marketing functions, ensuring data is leveraged effectively to enhance fan engagement and optimise performance.

F1’s digital platforms are central to fan engagement globally. As Digital Analytics Manager, you will collaborate with cross-functional stakeholders to drive business value through data. You will shape the analytics roadmap for Web, App, Database, and Social, ensuring high-quality insights and embedding data into decision-making processes across the organisation.

• The role requires someone who can blend technical expertise (SQL, data modelling, digital analytics tools) with strong business acumen (audience growth, engagement metrics, marketing impact), while managing agencies and communicating effectively at all levels.
• Success will be measured by implementing comprehensive analytical solutions that provide actionable insights critical to fan engagement and commercial growth.

• Act as subject matter expert on digital engagement metrics, user behaviour, and reporting methodologies across Web, App, Database, and Social.
• Brief and oversee agency execution on data modelling and analytics for digital platforms, ensuring stakeholder needs are met and ad‑hoc requests delivered reliably.
• Report on audience acquisition, engagement, and retention, with a strong understanding of how individual metrics or market trends influence overall performance.
• Lead development and maintenance of engagement and traffic models and segmentation frameworks, advising on key assumptions and commentary required for senior stakeholders.
• Confidently communicate performance insights to senior stakeholders and respond to complex questions across all aspects of F1’s digital ecosystem.
• Maintain a deep understanding of the data collected and advise on how future product or operational changes may impact reporting, including mitigation strategies.
• Collaborate with our data engineering teams to ensure effective scoping of data capabilities.
• Oversee and define scope of work for third‑party agencies supporting data science, modelling, dashboard development, and strategic insight.
• Deliver high‑visibility reporting to senior stakeholders, ensuring accuracy, clarity, and timeliness. Serve as the primary analytics and business partner, leading end‑to‑end insight generation across digital products, customer journeys, and the core database. Translate analysis into clear, actionable recommendations.
• Undertake other duties within your capabilities as your Department Manager or Team Manager may assign to you from time to time.

• Deep understanding of digital engagement metrics and audience growth strategies
• Coach and mentor a small team of analysts, fostering curiosity, analytical rigour and innovation.
• Exposure to forecasting and FP&A analytics
• Strong proficiency in SQL and data modelling, with ability to work across large datasets to troubleshoot, optimise and scalable query design.
• Experience with digital…