Demand Generation Manager; HF

Overview

We're on the verge of significant expansion. With our component suite growing across data grids, charts, a new product launch, and project scheduling tools, we’re building a high-performing marketing engine that turns awareness into measurable, predictable pipeline.

Location and compensation:
London - £55,000 - £75,000 Base (Hybrid).

• Build and run full-funnel demand programs: awareness, consideration, conversion, expansion
• Manage paid media campaigns across Google, Linked In, Reddit, and other channels—including AI-driven campaign tools like Performance Max and Advantage+
• Create and execute webinars, virtual events, and partner co-marketing campaigns
• Design nurture flows in collaboration with Marketing Ops to drive trial, adoption, and expansion
• Experiment with creative, messaging, channels, and audience segments
• Track and optimize CAC, pipeline contribution, conversion rates, and attribution across the funnel
• Work with Product Marketing to ensure campaigns reflect accurate positioning and resonate with developers

• Predictable, high-quality marketing-influenced pipeline that sales can close
• Optimized paid spend with clear ROI across channels
• Campaigns that feel authentic to developers—no corporate fluff
• Scalable playbooks for launching new products and entering new segments

• 5+ years in B2B demand generation, growth marketing, or performance marketing
• Hands-on experience with Google Analytics (GA4), paid media platforms, and AI-driven advertising tools
• Strong analytical skills—you live in dashboards and know how to optimize for pipeline, not just leads
• Experience with CRM (Salesforce) and marketing automation platforms (Hub Spot, Marketo)
• Ability to execute campaigns that are both high-performing and on-brand for developer audiences

• Experience running campaigns that target engineering managers, solution architects, and technical evaluators
• Familiarity with developer acquisition channels:
  • Linked In targeting technical roles
  • Stack Overflow ads (if used later)
  • Experience building funnels around docs, components, tutorials, demos, and example apps
  • Ability to structure campaigns for multi-product launches (Grid + Charts + Dashboarding)
  • Understanding how to market performance-heavy components (e.g., "handles millions of rows")
  • Experience working with PMM to build technical-but-commercial messaging