Maketing Manager

Our client is a relationship-driven B2B business operating in the fast-growing wealth and legacy sector. They are seeking a strategic yet hands-on Growth Marketing Lead (B2C) to own and scale their digital acquisition and performance marketing engine.

This is a pivotal role within the business. Your remit is to align growth strategy, channel performance, and commercial outcomes across platforms, partners, and sales. You will lead client acquisition through data-led experimentation, funnel optimisation, conversion rate optimisation (CRO), and integrated multi-channel activity, with a clear focus on lead quality, lifetime value, and sustainable, repeatable growth.

This role suits someone who wants to be deeply embedded in the business. You will be trusted with significant ownership and autonomy, and in return the business expects intensity, curiosity, and a relentless commitment to continuous improvement. This is an opportunity to shape how the company grows, not just how marketing performs.

• Own and lead the end-to-end digital acquisition strategy across paid media, SEO, and supporting channels
• Set clear performance targets and hold external agencies accountable to commercial outcomes
• Drive ongoing experimentation across channels, creatives, landing pages, and funnels
• Optimise the full acquisition journey from first touch through to qualified, sales-ready enquiries
• Partner closely with the sales team to align lead definitions, feedback loops, and conversion metrics
• Analyse performance data to surface insights and prioritise opportunities
• Improve lead quality, conversion rates, and client lifetime value through smarter targeting and messaging
• Build scalable, repeatable growth systems aligned to long-term business objectives

• 5+ years’ experience in growth, performance, or digital marketing ( B2C), ideally in financial services or regulated consumer products.
• Proven experience working closely with sales teams and external marketing agencies
• Strong understanding of paid media, SEO, and conversion optimisation in consumer markets
• Data-savvy, with hands-on experience using Google Analytics, Excel, and performance dashboards
• Experience working with CRM and marketing automation platforms (
  Hub Spot preferred
  )
• Thrives in fast-scaling, performance-driven environments with high expectations
• Brings a strong personal work ethic and genuine obsession with results, progress, and improvement