Analytics Manager

About Essence Mediacom: A Leading WPP Media Brand

Essence Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine’s Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards.

We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.

Some of the things we'd like you to do

• You will be responsible for implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies & Matched Market Testing
• You will, with appropriate guidance, deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness.
• Collaborate proactively with the wider client team and other teams within Essence Mediacom, to implement measurement & analytics.
• Play an important part in collating and reporting incrementality results from Meta, Google and other media channels.
• Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field:
  Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
• Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies
• Experience in analytics, measurement, data science, or a related field
• Well developed problem-solving skills and the ability to think critically and creatively
• Strong communication skills, with the ability to engage both technical and non-technical audiences
• Able to follow guidance as part of a cross-functional team, using project management tools such as Jira/Trello/Wrike/Asana
• Demonstrable experience at presenting data in a visually engaging and insightful manner
• Familiarity with SQL
• Proven client-facing experience, with the ability to translate complex analytical insights into clear, actionable recommendations for clients and stakeholders

• Familiarity R & Python, including use of packages such as pandas, numpy, scipy & matplotlib
• Knowledge of market research methodologies
• Experience with cloud technologies, such as Big Query, GCP & AWS
• Experience working with predictive models and data sources via APIs

Speaking any European languages

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap…