Senior Analyst - Econometrician

Senior Analyst, Analytics & Insight, Data Science & Modelling

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

About Essence Mediacom: A Leading WPP Media Brand
Essence Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy – built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact
Essence Mediacom's Analytics & Insight team houses all of the analytics, effectiveness and insight specialists within Essence Mediacom. The team’s purpose is to ensure that every media planning decision is fuelled by the best data and insights available. We deliver a data‑driven approach to media strategy, planning and activation with an emphasis on accountability and experimentation. The Data Science & Modelling team specializes in marketing mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint analysis, among other methods.

Our goal is to transform data and analytics into actionable recommendations that drive real business impact. The UK unit comprises over 60 analysts working across more than 25 clients, analysing over £600m of communications spend annually, representing 15% of UK media spend, thereby positioning us as leading experts in our field.
Responsibilities include collecting, processing and maintaining high‑quality data, applying regression‑based and other analytical methods (e.g., MMM) to deliver statistically robust and intuitive insights, and building strong client relationships to ensure analytic projects meet business needs. Technical expertise in regression analysis and data management is essential to support robust and efficient analysis.

Skills and Experience
In this role you will embrace WPP & WPP Media’s shared core values:

• Extraordinary – Lead collectively to inspire transformational creativity.
• Open – Balance people and client experiences, cultivating trust.
• Optimistic – Champion growth and development to mobilize the enterprise.

About You

• An analytical mindset, able to approach issues from multiple angles.
• Highly numerate, with strong mathematical acumen.
• Ability to prioritise tasks.
• Experience in Market Mix Modelling.
• Proficient with marketing analytics tools and techniques.
• Degree or equivalent in Economics, Maths, Stats, Sciences or another numerical subject.
• Advanced user of EViews or similar statistical software.
• Knowledge of programming languages (e.g., R, Python).

Life at WPP Media & Benefits
We invest in our employees to help them excel, including access to global WPP Media networks, employee resource groups, frequent in‑office events, and a hybrid work model (four days in office). Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, partner discounts, and mental health support. WPP Media is an equal‑opportunity employer and commits to a culture of respect and belonging for all, providing flexibility where possible.

Only shortlisted candidates will be contacted.