Global Associate Audience Director

Company Description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross
95marketsofferunparalleledcapabilitiesin

Media,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicatedcommunicationslandscape.

ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdelivering Returnon Investment ;butit’salsoaboutgoingbeyondtodelivera

Returnon Imaginationandmoreintegratedexperiencesthatinspire Growth .Top-line growth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

Thisbreadthmeanswedeliver Insightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.

Weleverageover
30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindof

ROI. Ouruniquewayofthinking inspires growth for some of theworld’s leading brands,including

Coty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,Tik Tok and Verizon.

Are you ready to make an immediate impact on a global stage? We’re looking for an Audience Associate Director to shape, activate, and future-proof audience strategies across multiple markets. This is your chance to work at the intersection of data, technology, and creativity, driving best-in‑class digital marketing campaigns and defining the future of audience management.

You’ll thrive in a fast-paced, data-driven environment, bringing strategic insight, operational excellence, and a hands‑on approach to audience activation. If you’re passionate about programmatic activation, audience data, and digital advertising, this role will let you lead, innovate, and make a real difference.

Why This Role Is Exciting

• Influence audience strategies that reach millions across multiple markets.

• Work at the forefront of digital marketing and audience innovation.

• Collaborate globally while leading scalable, repeatable processes.

• Combine strategy, tech, and creativity to shape the future of digital audiences.

What You’ll Do

Lead Audience Strategy

• Shape global audience strategies and data-driven use cases.

• Maintain and enhance the audience framework and best-practice playbooks.

• Deliver insights and performance reports that inform campaign planning.

• Recommend integrations and measurement approaches to optimize audience activation.

Drive Audience Operations & Activation

• Lead in-platform audience operations, ensuring clean, accurate, and scalable execution.

• Collaborate with data and engineering teams to uphold governance and data integrity.

• Forecast, size, and activate 1st‑party audience opportunities.

• Guide creative strategy for audience‑led campaigns and troubleshoot technical issues.

Future‑Proof Digital Audiences

• Support strategies that address identity challenges, cookie deprecation, and evolving digital standards.

• Create roadmaps, pilots, and operational workflows to prepare audiences for the future.

• Ensure processes evolve to remain compliant, effective, and scalable across markets.

What We’re Looking For

• Hands‑on experience with DMPs, CDPs, programmatic platforms, or analytics tools.

• Deep understanding of media activation, site tagging, and audience analytics.

• Highly organized, detail‑oriented, and proactive.

• Confident communicating complex technical…