Data Operations & Infrastructure Analyst; FTC

Data Operations & Infrastructure Analyst Based in Aldgate, London (3 days a week) 2 year FTC

WHSmith is looking for a Data Operations & Infrastructure professional to play a pivotal role in how we capture, manage and use data across our Travel UK business. This role sits at the heart of our footfall analytics capability, ensuring high-quality data flows, actionable insight, and strong collaboration across commercial, format and operations teams.

You will own the end-to-end operation of key data feeds, translate business needs into scalable data solutions, and help turn complex datasets into clear insights that shape store design, service levels and customer experience.

• Own and manage end-to-end data ingestion, ensuring external data feeds run smoothly, reliably and at scale.
• Capture and translate business and technical requirements from internal stakeholders into effective solutions, working closely with BI, IT and external vendors.
• Connect internal, external and footfall data sources to enrich insight and unlock new commercial opportunities.
• Contribute to the creation of dashboards and reporting tools that visualise performance, behaviours and test outcomes.
• Maintain and enhance data quality, identifying opportunities for improved data capture, automation and process efficiency.

• Use strong data and business understanding to identify root causes, define problems and recommend actionable solutions or trials.
• Deliver clear, commercially focused insights that inform decision-making across store design, service levels and customer experience.
• Analyse A/B tests and pilot trials to measure ROI and support robust business cases for future investment.
• Report data accurately with context and narrative, ensuring insight leads to the right action.
• Anticipate future business questions and design scalable data solutions to address them.

• Act as the subject‑matter expert and gatekeeper for the footfall analytics platform across WHSmith Travel UK.
• Champion adoption of the platform through training, workshops and ongoing stakeholder engagement.
• Develop and manage project plans, align stakeholders, and deliver milestones in line with business priorities.
• Contribute to data team best practices and mentor colleagues to improve effective use of footfall data.
• Continuously evaluate project benefits, adapting or stopping delivery where value is not being realised.

You’ll be part of a forward‑looking data team with real influence on how our Travel UK business operates and grows. This role offers the opportunity to combine hands‑on data delivery with strategic impact in a fast‑paced, customer‑focused environment.