SEO Senior Executive

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

Essence Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

You will be part of the Organic Performance team, which helps clients improve performance and user experience across their digital assets via organic (non-paid) channels like organic search (SEO), content optimization, and integrated search. Our team comprises experts who specialise in a range of disciplines within Organic Performance, some of whom have been in the team for 10 years. With such an experienced team working with you day to day, you will receive plenty of opportunities to learn and upskill yourself outside of your direct remit.

Our team spends a lot of time and effort driving innovation, particularly with the creation of custom dashboards and leveraging AI tools in our day-to-day. We encourage everyone in our team to take part in such initiatives. We are an open, friendly team who will encourage you to grow, develop your skills, and progress your career. Join us today and be part of a team that values growth, innovation, and collaboration!

Execute SEO strategy by understanding the client’s products, competition, industry landscape, marketing goals and objectives.

• Manage workflow of organic search related tasks for clients and have detailed knowledge of the status of client roadmaps and requirements
• Ensure strong project management skills and delivery against deadlines. Ability to multitask are must-haves
• Attend client and agency meetings to present deliverables, SEO strategies results, and tactics

Monitor, track and evaluate SEO performance based on client KPI targets (SEO traffic, rankings, conversions, technical seo score, etc.).

• Review and analyse competitor sites and understand their organic search approach
• Perform keyword research, grouping keywords into logical themes and prioritising them based on search volume, intent and relevance to your client’s website
• Perform gap analysis, research on the website’s niche, trending topics and competitors to deliver content ideas to be put into production
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• Optimise key on-page elements of a website, including Metadata, heading tags, URLs, alt attributes, etc.
• Perform audits of the technical factors affecting search engine optimisation (crawling, indexing, duplication, structured data, core web vitals etc.)
• Produce insightful and comprehensive technical recommendations
• Analyse regular crawls to assess site health and identify opportunities
• Work with other members of the Organic Performance team to develop knowledge and understanding of Organic Search, Content Marketing˝ etc.

Work closely with the Paid Search team to execute integrated search strategy.

• Stay current with industry
  
  Attack trends, best practices, and discusses potential impact with team on client work

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will

JI be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by leading collectively to inspire transformational creativity.
• Create an Open environment by balancing people and client experiences by cultivating trust.
• Lead Optimistically by championing growth and development to mobilise the enterprise.

• Some experience doing SEO in a digital media agency or in-house
• Experience working with various teams
• Experience with audience research and SEO…