Marketing and Customer Analyst

Senior Recruitment Consultant - Digital and Marketing Analytics at Harnham

MARKETING & CUSTOMER ANALYST

LONDON – Hybrid (2 days per week in office)

Please note: Candidates must be UK-based with full right to work and be able to attend one of the listed offices at least twice per week.

This organisation is a data-led marketing and analytics consultancy working with well-known clients across multiple sectors. It partners closely with marketing, digital, and customer teams to deliver insight-driven strategies that improve campaign performance, customer engagement, and commercial outcomes.

The business operates at the intersection of marketing analytics and customer insight, combining performance data from paid media, digital analytics, and customer behaviour to inform decision-making. Its work is highly collaborative and client-facing, supporting fast-moving marketing environments where insight needs to be translated quickly into action.

You’ll join a collaborative data and analytics team embedded within client accounts and working closely with marketing, strategy, and technology stakeholders.

The team structure includes data partners, marketing technology specialists, project managers, and senior data leadership. This role will support multiple client engagements, typically splitting time across two accounts, and requires confidence working directly with stakeholders in a fast-paced, agency-style environment.

This Marketing & Customer Analyst role focuses on analysing marketing performance and customer behaviour to generate clear, actionable insight for clients.

You’ll work across paid media analysis, creative effectiveness, and customer analytics, using data from multiple platforms to understand what’s driving performance and how campaigns and customer strategies can be optimised.

The role is hands‑on and delivery-focused, requiring strong Excel capability, confidence working with marketing data, and the ability to clearly communicate findings to non-technical stakeholders through presentations and reporting.

Marketing & Performance Analytics

• Analyse creative effectiveness, headline performance, bidding strategies, and regional optimisation across paid media platforms
• Work with data from platforms such as paid search, paid social, and programmatic advertising
• Assess performance metrics including ROAS, CPL, CTR, and conversion rates
• Combine data from multiple sources, including digital analytics tools, to produce actionable insights

Customer & Behavioural Analytics

• Analyse customer behaviour including loyalty, retention, membership dynamics, and purchasing patterns
• Identify trends, changes, and underlying drivers of customer actions
• Support behavioural segmentation and customer insight initiatives
• Translate findings into clear recommendations that inform marketing and business decisions

Reporting & Stakeholder Communication

• Deliver analysis using tools such as Excel and BI platforms
• Present insights clearly through reports and presentations
• Work closely with data partners and strategy leads to support client delivery
• Operate confidently in client-facing environments, responding to changing priorities

• Excel (advanced level required)
• Power BI and Looker (both required)
• Digital analytics platforms - Google and Adobe analytics
• Paid media platforms (search, social, and programmatic)

• 2–4 years’ experience in marketing analytics, customer analytics, or a related role
• Strong Excel skills, including advanced formulas, pivots, and data manipulation
• Experience working with marketing and performance data
• Understanding of paid media metrics and optimisation principles
• Experience analysing customer behaviour and segmentation
• Degree in mathematics, statistics, or a closely related quantitative discipline
• Comfortable working in fast-paced, marketing agency environments
• Strong communication skills, with the ability to explain insights clearly

• Work on varied, high-impact marketing and customer analytics projects
• Gain exposure to multiple clients and industries
• Develop strong commercial and stakeholder-facing skills
• Join a collaborative, data-led environment with clear progression
• Enjoy flexible hybrid working across multiple UK locations