Business Director

Company description
Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs:
Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Adobe
Adobe is one of the largest and most diversified software companies in the world. Adobe empowers everyone — from individuals and small businesses to government agencies and global brands — to design and deliver exceptional digital experiences. Headquartered in San Jose, California, and with a diverse global population of more than 31,000 employees, they achieved revenue of US $21.5 billion in fiscal year 2024.

Adobe has three major product lines:
Creative Cloud to unleash creativity, including famous apps such as Photoshop;
Document Cloud to accelerate document productivity, including Adobe Acrobat; and Experience Cloud to power digital businesses, including Adobe Analytics. Adobe has been at the forefront of digital technology for over 40 years and continues to see rapid sales growth. They are an exciting, dynamic company with a respectful internal culture based on four key values:
Genuine, Innovative, Exceptional & Involved. From a marketing perspective, Adobe is one of the most sophisticated digital marketing businesses in the world. They invest circa $180m in media in EMEA alone. This model, with a country‑led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

Adobe is on a mission to hire the very best and is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

In 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London. The EMEA team, which has 95 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results.

We handle both performance and upper funnel activity and are dedicated to creating full‑funnel strategies to maximise Adobe’s digital engagement.

This is an incredible opportunity to drive growth and change on a fast‑growing, game‑changing Publicis Media client. As our client’s business continues to mature, we are seeking a Performance Business Director to join our growing team and help our clients unlock the full potential of our strategic planning capabilities. You will play a pivotal role in developing a world class communications planning product for our team and use proactive thought leadership to help clients unlock new sources of growth.

• Overall leadership of Adobe.pub’s EMEA performance product across upper and lower funnel activity in Programmatic Media, Paid Search, and Paid Social for the Acrobat Product Group.
• Manage and coach a multi‑disciplinary team, including direct line‑management responsibility for Programmatic, Search, and Social talent dedicated to the Acrobat product group.
• Represent all performance work streams for Acrobat on the Adobe.pub management team and collaborate with other product group leads.

• Work in partnership with the Acrobat Planning Lead to develop and implement a vision for deploying Adobe’s media investment in performance channels to deliver optimal business and ROI outcomes.
• Develop effective and efficient quarterly performance strategies across all channels to drive brand, digital, and business results.
• Move Adobe towards a “full‑funnel” approach combining upper and lower funnel media for maximum efficiency and effectiveness.
• Always seek out new…