Head of Digital Marketing

Join Proton, created as by scientists who met at CERN, now a global leader in the privacy-tech industry. We provide encrypted, open-source, and easy-to-use B2C & B2B SaaS services like email, calendar, VPN, password manager, and file storage to empower users worldwide to control their data online. With over 100 million accounts and trusted by journalists and organizations worldwide, including The Guardian, The New York Times, and the UN, Proton is a community-first organisation that thrives on community support without VC funding.

Our unwavering commitment to our mission over the past 10 years has resulted in Proton being regularly featured in worldwide, cementing our voice as a on both sides of the Pacific, and becoming the standard for online privacy in real life and .

We're a diverse team of 450+ from over 40 nationalities, based in Geneva with offices (Zurich, Prague, London, Vilnius, Skopje, Taipei, Paris, Barcelona) and remote roles globally. As one of Europe's fastest-growing companies, we offer the chance to tackle complex challenges, influence millions, and shape a more equitable internet. We want to create more than just one of the world's most impactful tech companies;

we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen. Join us to make a lasting impact in the world.

We are looking for a digital marketing leader to drive forward our growth motion across the Proton ecosystem through digital channels and measurement. You will be responsible for a broad spectrum of digital channels including performance marketing, SEO, lifecycle marketing and CRM and oversee measurement and analytics across all marketing channels. You’ll be responsible for driving and amplifying growth motions through B2C and B2B, helping spread our privacy drive across both individuals and companies.

• Build out a vision and strategy for how digital channels can be leveraged to drive growth - acquisition, activation, retention and monetization across each Proton product and across the ecosystem.
• Work with Product and business unit growth teams to design the growth motions for B2C and B2B.
• Put in place best-in-class testing and optimization strategies, methodologies and platforms.
• Drive customer acquisition efforts through performance marketing, finding the right pools of customers and designing their journey from ad to subscription.
• Develop a lifecycle user strategy for our growing 100m userbase to drive activation, retention and monetization.
• Develop a demand generation strategy for Proton’s growing B2B business, working closely with the Head of Sales to drive efficient pipeline and conversion across SMB verticals.
• Hire, develop and lead a team of kickass digital marketers, ensuring their personal and skills development.
• Oversee the management of digital agencies, SaaS platforms and tools to help resource and automate our efforts.
• Manage marketing analytics and reporting across the marketing team, to drive insights on key levers and ROI.
• Partner with the Data team to drive accurate measurement and inference, whilst staying true to our strict privacy principles and protocols.

• Extensive experience in a digital marketing leadership role encompassing growth, performance marketing and lifecycle / CRM with a stellar track record for driving growth with positive unit economics.
• Strong experience in B2C, SaaS, subscription-based startups / tech companies preferably in online privacy, cybersecurity and/or productivity contexts.
• Strong domain expertise in performance marketing and lifecycle / CRM with experience across SEO, product-led growth and marketing analytics.
• Big believer in driving sustainable growth and product-led growth. Must have a holistic approach, prioritizing retention and monetization just as much as acquisition and activation.
• Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.
• Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards.
• Proven track-record in…