Digital Marketing Lead

Role Summary

We’re looking for a hands‑on Digital Marketing Manager who thrives on execution and gets energized by seeing results. Reporting to the Marketing Director, you’ll own and execute all our digital marketing activities—from building campaigns to optimizing SEO, growing our organic Linked In presence, and keeping our martech stack running smoothly. This is a roll‑up‑your‑sleeves role for someone who’s done it themselves and wants to keep building and executing.

You’ll work in a lean, high‑impact marketing team where everyone contributes directly to results.

• Build, launch, and optimize paid campaigns across Linked In, Google Ads, and industry channels
• Create landing pages, forms, and optimise conversions
• Set up and manage marketing automation workflows and nurture sequences
• Execute multi‑channel campaigns supporting our account‑based marketing programs across our target segments

• Develop and execute organic Linked In strategy for FINBOURNE’s company page, growing followers, engagement, and thought leadership visibility
• Create and schedule Linked In content that showcases our solutions, client success, and industry expertise to financial services audiences and build our employer brand
• Support executive social media presence by adapting content for personal Linked In profiles (CEO, product leaders, sales leadership)
• Monitor Linked In analytics, track engagement patterns, and optimise content performance
• Engage with industry conversations, relevant hashtags, and target account activity

• Manage day‑to‑day website updates, page optimisation, and content publishing
• Implement technical SEO improvements and track keyword performance
• Analyse site traffic, user behaviour, and conversion data to identify opportunities
• Work with our designer to brief and implement web assets and landing page designs

• Build email templates, workflows, and automation sequences in Hub Spot
• Ensure data quality between marketing systems and Microsoft Dynamics to support reporting, forecasting, and continuous improvement
• Set up tracking, tags, and analytics to measure campaign performance
• Own digital marketing reporting and performance tracking, ensuring clear visibility into pipeline influence, conversion rates, and account engagement metrics
• Liaise with marketing and sales teams on campaign planning, performance reporting, and insights to inform strategy

• Administer and optimise our marketing technology stack including Hub Spot, Linked In Campaign Manager, Google Analytics, Ahrefs, Wistia, Cookie Yes and Word Press
• Maintain platform integrations, troubleshoot technical issues, and ensure data flows correctly between systems
• Identify opportunities to improve platform usage, implement new features, and streamline workflows
• Keep platforms properly configured with working analytics and tracking in place
• Recommend and evaluate new tools or features that could improve marketing effectiveness

• Train and support sales users on Hub Spot—from teaching sequences and best practices to hands‑on help setting up and optimising their outbound campaigns
• Provide ongoing support and troubleshooting for sales users navigating marketing tools
• Create simple guides and documentation to help sales leverage marketing platforms effectively
• Monitor sales team usage and proactively offer improvements to their outbound approaches

• Write email and newsletter copy, landing page content, and Linked In posts that resonate with financial services audiences
• Coordinate digital assets for events, webinars, and product launches
• Support thought leadership distribution through digital and social channels

• 4‑6 years doing digital marketing execution—you’ve personally built campaigns, not just managed them
• Hands‑on proficiency with Hub Spot (email builder, workflows, landing pages, forms), Google Ads, Linked In Campaign Manager, Linked In company page management, Google Analytics
• Experience with MS Dynamics or similar CRM platforms, with understanding of marketing‑sales data…