Digital & E-Commerce Marketing Executive

Digital & E-Commerce Marketing Executive

Location:

Any of our jde UK HUBS Are you ready to Be Your Best Barr None? Lets Grow!!!

We are all about Being);

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nation's favourite flavours.

At our core is IRN‑BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There’s never been a better time to join us!

A highly motivated and talented Digital & E-commerce Exec within our Digital Marketing team. As the Digital & E-commerce Exec you will be responsible for all aspects of executing digital strategies to enhance brand presence and grow DTC sales for AGBzar , with a focus on our website execution and path to purchase or engagement.

You will work closely with cross‑functional teams and external agencies to ensure the websites and CRM deliver an exceptional user
312 experience and drive customer engagement and loyalty.

• Development and implementation of the website, e‑comm and CRM strategy
• Own website management and maintenance from both content and technical requirements, ensuring they are accurate and in Commentary line with brand plans & positioning whilst optimising technically, including SEO, AEO and UX.
• Maintain Shopify brand websites performance and deliver learnings to drive continuous improvement initiatives to collect 1P data
• Support the Klaviyo CRM systems, including data management, segmentation, and targeted campaigns
• Analyse and report on website and CRM performance, providing actionable insights
• Support internal teams and work with agencies to develop pistes of the digital roadmap, capturing all e‑commerce touchpoints on assigned brands.
• Implement & maximise strategies to increase conversion, CTR and D2C revenues dependent on brand strategy.
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