Digital Optimisation Manager - FTC

Join us as a Digital Optimisation Manager and take ownership of all digital optimisation initiatives across Barclaycard Payments’ website. This is a hands‑on role where you will lead and execute data‑driven testing and personalisation strategies, ensuring measurable improvements in customer journeys and conversion rates. Your hands‑on expertise in Adobe Target will be central to success. You will design, implement, and analyse tests using Adobe Target and related tools, driving performance through continuous optimisation.

In addition, you will coordinate an AEM team based in India, ensuring alignment and seamless delivery across regions. You will also oversee sprint planning and collaborate with stakeholders to deliver initiatives aligned with business objectives.

• Hands‑on delivery of digital optimisation and personalisation.

• Lead and manage end‑to‑end testing projects: ideation, setup, execution, and analysis.

• Drive data‑led decision‑making to improve conversion and customer experience.

• Manage team sprints and Jira boards, ensuring timely delivery of priorities.

• Collaborate with stakeholders across regions.

• Adobe Analytics:
  Strong analytical capability to run reports, interpret data and derive actionable insights.

• AEM (Adobe Experience Manager):
  Working knowledge of content management tools.

• Technical awareness:
  Solid understanding of digital technology and optimisation tools.

• Commercial acumen:
  Ability to link performance levers to business outcomes.

• Organisational skills:
  Proven ability to manage sprint plans, Jira boards, and multiple priorities effectively.

• Stakeholder management:
  Experience in managing diverse stakeholders and delivering high‑quality service.

• Strategic thinking:
  Ability to identify high‑impact testing opportunities for maximum ROI.

• Innovation:
  Creative approach to ideating and implementing testing strategies.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job‑specific technical skills.

This role is based in London or Northampton.

Please note this role is a 12 month secondment.

To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms.

• Development and implementation of digital marketing strategies that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with cross‑functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Development of compelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
• Analysis of data to make informed decisions and optimise marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of marketing technology platforms, where applicable.
• Management and updating of digital marketing platform and channels such as website and social media channels, as needed.
• Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes.
• If the position has leadership responsibilities, People Leaders are…