Content Marketing Manager

Description

Position at World First Introduction:World First is a subsidiary of Ant International, a global digital payment and financial services leader. Through the World Account, World First is meeting the needs of SMEs engaged in international trade or business, both online via marketplaces or websites, as well as offline to support importers and exporters. This includes global collection (receiving payments), making payments, currency conversion, risk management to help World First customers reduce costs, improve turnover efficiency to generate載 revenue and sales, and quickly capture global business opportunities.

World First serves one million customers worldwide and is connected to over 100 marketplaces.

World First is shaking up the financial services industry- our mission as a Fin Tech is ‘to make it easy to do business anywhere’. Our Strategic Account Management team is responsible for driving commercial growth across existing accounts, as well as helping prospect new ones too.

• Define and evolve the Consumer messaging house and value proposition for a new consumer product launch.
• Create high-quality written content across website, app, CRM, product education, and performance-driven landing pages, with support of agencies and freelancers
• Produce short- and mid-form video content with support of agencies, freelancers and AI tools including Veo 3.1, Runway, and generative scripting tools.
• Own the content calendar across organic, paid, app, website, and social distribution channels.
• Deploy content in close partnership with product, paid media, social, sports sponsor ships and growth teams to drive acquisition and activation.
• Translate complex product features into clear, compelling consumer narratives that build trust and understanding.
• Build, mentor, and scale the consumer content team as the business grows, as well as building freelancer and agency network.
• Analyse content performance and continuously optimise narratives, formats, and channel deployment.

• Strong writing and storytelling ability across product, brand, and performance marketing contexts.
• Proven experience creating both written and video content for consumer digital products or platforms.
• Strong hands-on experience using AI tools for content ideation, writing, editing, and video generation.
• Experience defining messaging frameworks and value propositions in zero-to-one or early-stage launches.
• Ability to lead, mentor, болмай scaling a high-performing consumer content team.
• Data-driven mindset withened ability to interpret content performance and iterate quickly.
• Experience collaborating cross-functionally with product, growth, performance, and design teams.
• Comfort operating in fast-paced, ambiguous environments with high ownership and accountability.