Marketing Customer Engagement Manager

About Paysafe

Paysafe is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry‑leading capabilities in payment processing, digital wallet, and online cash solutions. With 29 years of online payment experience, an annualized transactional volume of $152 billion in 2024, and approximately 3,000 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in 48 currencies around the world.

Delivered through an integrated platform, Paysafe solutions are geared toward mobile‑initiated transactions, real‑time analytics and the convergence between brick‑and‑mortar and online payments. Further information is available at

This role will be instrumental in shaping and delivering best‑in‑class lifecycle marketing across our consumer brands—Skrill, Paysafe Card, Pago Efectivo and Neteller. Working across multiple markets and platforms, the CRM Manager will drive end‑to‑end customer engagement, retention and value through highly personalised, insight‑driven communications. The role is hands‑on in execution and requires strong technical expertise across major CRM platforms including Salesforce Marketing Cloud, Pardot and/or Oracle Responsys.

• Being open and honest.
• Keeping focused
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• Operating with Courage
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• Pioneering the future.

Our values and culture are driven by Equality, Development, Social Responsibility and Wellbeing. If you want to find out more about life at Paysafe, check out our careers page here.

We follow a hybrid working model, spending an average of three days per week at our office location. The office is located in Gresham Street next to St Paul’s cathedral with easy access and transport links via St Paul’s, Bank, Cannon Street, City Thameslink, Liverpool Street, Farringdon, Mansion House.

• Manage the full CRM activation and lifecycle journeys globally across email, push notifications and SMS.
• Build, execute and optimise multi‑channel lifecycle journeys focused on onboarding, activation, retention, cross‑sell and reactivation.
• Own end‑to‑end campaign delivery—from segmentation and audience builds to creative briefing, testing, deployment and performance reporting.
• Develop and maintain customer journeys and automated programs across our primary CRM platforms:
  Salesforce Marketing Cloud, Pardot and Oracle Responsys.
• Work closely with the CRM & AI Lead to test and scale AI‑driven personalisation, predictive modelling, content optimisation and automation.
• Partner with Creative, Paid Media, Product, Analytics and Web teams to ensure CRM activity is integrated into full‑funnel marketing and customer experience strategies.
• Act as the CRM subject‑matter expert for the consumer business, ensuring CRM is represented across major initiatives, product feature releases and campaign planning.
• Monitor channel performance and deliver clear insights, dashboards, forecasts and actionable recommendations to key stakeholders, including senior management.
• Ensure CRM activity adheres to regulatory and data privacy requirements across all operating markets.
• Support continuous improvement of operational processes, testing frameworks, deliverability best practices and data hygiene initiatives.

• Bachelor’s or educational degree in Marketing, Business or Communications, or related field, required; or additional experience in lieu of education, required.
• Minimum 3 years’ of demonstrable experience managing CRM and lifecycle marketing programs at scale across email, push and SMS.
• Hands‑on expertise with Oracle Responsys; experience with Salesforce Marketing Cloud and/or Pardot strongly preferred.
• Strong understanding of CRM data structures, segmentation, scoring models and customer lifecycle strategies.
• Experience working with global consumer brands and multi‑market CRM execution, ideally across Europe and LATAM; experience in fintech and…