Head of Product Analytics

Head of Product Analytics at hackajob

Band: F

Location:

London, Salford, Glasgow, Cardiff, Newcastle

Contract Type:
Permanent / Full Time

We're happy to discuss flexible working.

The BBC has been serving audiences online for more than 20 years. Across key products including BBC iPlayer, BBC News, BBC Sport, BBC Weather, , and BBC Sounds, we entertain, educate and inform millions every day. The BBC is transitioning from a broadcaster to a service shaped by users, creating personalised products and services that bring the right content to the right people at the right times.

The Product Analytics team is at the forefront of understanding audience interactions and turning insights into actionable behaviour, attitudes and needs.

As Head of Product Analytics you will lead the vision and strategy for how product data informs decision‑making, working closely with product areas and ensuring analytics is an integral part of all product teams. You will transform how the BBC measures success, optimises performance and brings data‑driven understanding to every stage of the product lifecycle.

Interviews will take place from 23rd January 2026 onwards and will be a two‑stage process.

• Define and deliver the BBC’s Product Analytics strategy, aligned with our mission to build a more personalised BBC.
• Champion a culture of data‑informed, experiment‑driven decision‑making across Product, Design, and Engineering teams.
• Represent Product Analytics at senior leadership forums, providing clear, data‑backed insights on performance, engagement and growth.
• Translate complex audience and product data into clear, actionable recommendations for senior stakeholders.
• Develop measurement frameworks and KPI models that evaluate success across multiple BBC products.
• Drive data storytelling that shapes product strategy, investment and prioritisation.
• Identify opportunities to grow and deepen audience engagement through experimentation, segmentation and behavioural analysis.
• Embed continuous optimisation practices into product development workflows.
• Use insight to influence the design and delivery of high‑impact digital experiences.
• Establish unified frameworks for measuring product success across BBC platforms.
• Oversee analytics tools, dashboards and reporting processes that support self‑serve insights.
• Ensure data quality, consistency and governance across the BBC’s digital ecosystem.
• Lead and inspire a talented Product Analytics team, fostering curiosity, collaboration and excellence.
• Build analytical capability across the wider Product organisation, empowering teams to make data‑informed decisions.
• Partner with Heads of Data and Product to ensure strategic alignment and shared standards.
• Work closely with Product, Engineering, Editorial and Data Governance teams to embed analytics at every stage of the product lifecycle.
• Partner with audience insight and research teams to integrate quantitative and qualitative understanding of audiences.

You are an experienced analytics leader with deep product sense, proven influence at executive level and a track record of impact at consumer scale.

• Proven leadership of analytics teams within a modern product organisation, including hiring, coaching and embedding analytics into product life cycles to influence strategic decisions.
• Demonstrable ability to translate audience and product data into actionable insights that have shaped roadmaps, prioritisation or investment decisions, with measurable impact on engagement or performance.
• Advanced technical expertise in SQL and modern data stacks, with experience designing KPI frameworks, instrumentation standards and dashboards that enable self‑serve analytics.
• Track record of establishing or scaling experimentation programmes, using A/B testing and data‑driven methods to optimise product performance and validate strategic hypotheses.
• Exceptional stakeholder management and executive communication skills, with a proven ability to influence C‑suite leaders and senior decision‑makers through compelling data storytelling, shaping strategic priorities and securing alignment across complex,…