Growth Marketing Lead

Mission

Build the engine that turns spend into intent.

You'll be joining Planhats in-house creative agency Studio Planhat. We’re building a disruptive B2B brand across web, social and traditional print media channels embracing new methods like AI and building plug‑and‑play systems for GTM teams that allow us to scale high‑quality output infinitely. We’re a team that’s always hungry for new challenges. We prioritise scrappiness over seniority and do all our brand design and distribution work in-house instead of delegating out to agencies.

We’re based in Planhats London hub. Since this is a fast‑paced highly collaborative role we need you on the ground in London with us.

As Planhats Founding Growth Marketing Lead you’ll be responsible for how paid channels perform end‑to‑end. Your role is to understand where demand exists, how we reach it through paid search and paid social, and how that investment translates into measurable outcomes. This is a Lead role with real ownership. You’ll run paid acquisition across search and social, manage budgets and take responsibility for analytics and attribution.

You’ll work hands‑on in the platforms setting up campaigns, testing audiences, keywords and messaging, and building the reporting that shows what’s working and why. You’ll work closely with Brand, Creative, SEO and Social Leads to ensure paid efforts align with our positioning and creative output. Your focus is not volume for its own sake but efficiency, intent and clarity – making informed decisions about where to invest and where not to.

Over time you’ll define how paid channels scale at Planhat: the systems, benchmarks and measurement frameworks that make performance predictable and transparent. This role suits someone who is comfortable with ambiguity, values rigor over hype and wants clear responsibility for results.

• Own paid acquisition across search and paid social (Google, Linked In, Meta, Reddit and You Tube etc.).
• Identify where demand and intent exist, what it costs to reach and how channels should best be leveraged.
• Translate business priorities into clear paid strategies and investment plans.
• Align with SEO and Social to ensure channel roles are clear and complementary.
• Design launch and manage paid campaigns end‑to‑end.
• Define audiences, keyword structures, bids, budgets and pacing.
• Work with Brand, Creative and Content to adapt ideas into effective paid executions.
• Run structured experimentation across targeting, creative, messaging and landing pages.

• Own performance measurement from impression through to pipeline and revenue.
• Define metrics, attribution logic and reporting frameworks.
• Build and maintain dashboards that surface performance trends and trade‑offs.
• Turn data into clear insights that inform decisions and investment.

• Manage and optimise paid budgets with a focus on efficiency and learning.
• Make clear decisions about where to invest, scale, pause or stop.
• Establish repeatable processes for campaign setup, testing and reporting.
• Document playbooks and benchmarks to make paid performance predictable and transparent.
• Lay the foundations for a scalable paid growth function.

• London
• On‑site

Employment Type: Full Time

Experience: years

Vacancy: 1