Digital Sales Executive

Cathay is a leading premium travel lifestyle brand proudly based in Hong Kong and recognised worldwide for excellence. We are one of the world’s most awarded airlines and known for our exceptional service, innovation and a commitment to safety and quality.

The Cathay Group spans Premium Travel, Cargo, Low-Cost Travel and Lifestyle, bringing together renowned brands including Cathay Pacific, Cathay Cargo, HK Express and Air Hong Kongto connect people and places across the globe.

Founded in 1946, Cathay Pacific has grown into a globally respected aviation leader while remaining deeply committed to Hong Kong and the Greater Bay Area. Join Cathay and be part of a passionate, forward-looking team shaping the future of travel.

At Cathay, we’re looking for a dynamic professional to join our Digital Sales team and take ownership of our websites ensuring content is locally relevant and impactful. Together, you’ll lead innovative campaigns, analyse performance data, and continuously optimise results to keep our websites competitive. Your work will drive traffic, boost engagement, and maximise revenue through our direct online platforms.

Website Content and Communication

• Item 1 of 4, Manage the retailing of air and non-air offers across the web and mobile platforms, driving channel exclusive offers where appropriate Manage the retailing of air and non-air offers across the web and mobile platforms, driving channel exclusive offers where appropriate
• Item 2 of 4, Manage the quality of content published across the Cathay Pacific digital channels, including brand, tone of voice, grammar and imagery Manage the quality of content published across the Cathay Pacific digital channels, including brand, tone of voice, grammar and imagery
• Item 3 of 4, Master the content management system (Adobe Experience Manager) and support the publishing of quality content with good speed to market Master the content management system (Adobe Experience Manager) and support the publishing of quality content with good speed to market
• Item 4 of 4, Help to ensure the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders Help to ensure the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders

Digital Promotions and Campaigns

• Item 1 of 3, Assist to devise and manage campaigns to recruit customers to the airline’s contact database and channel-exclusive offers where appropriate Assist to devise and manage campaigns to recruit customers to the airline’s contact database and channel-exclusive offers where appropriate
• Item 2 of 3, Drive engagement through targeted communications Drive engagement through targeted communications
• Item 3 of 3, Follow up on ancillary revenue generation to ensure maximum returns Follow up on ancillary revenue generation to ensure maximum returns

Analytics

• Item 1 of 1, Use web analytics (Adobe Analytics) to measure performance, identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources Use web analytics (Adobe Analytics) to measure performance, identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources

Search Engine Marketing and Search Engine Optimisation

• Item 1 of 1, Ensure all pages have the appropriate page level technical and content based Search Engine Optimisation Ensure all pages have the appropriate page level technical and content based Search Engine Optimisation

Retailing Tools and Platforms

• Item 1 of 1, Ensure prioritisation of direct digital distribution channels Ensure prioritisation of direct digital distribution channels

Academic Qualifications

• Item 1 of 2, Degree or equivalent professional qualification Degree or equivalent professional qualification
• Item 2 of 2, Tertiary qualification in a related field is an advantage Tertiary qualification in a related field is an advantage

Knowledge, Skills, Training and Experience

• Item 1 of 8, Two years’…