Head of Product Analytics

Head of Product Analytics

Band: F

Location:

London, Salford, Glasgow, Cardiff, Newcastle
Contract Type:
Permanent / Full Time

PROPOSED SALARY RANGE: £105,000 - £120,000

Flexible working will be part of the discussion at offer stage.

The BBC has been serving audiences online for more than 20 years. Across key products including BBC iPlayer, BBC News, BBC Sport, BBC Weather, , and now BBC Sounds, we entertain, educate, and inform millions every day. We are creating personalised products and services that bring the right content to the right people at the right times – a personalised BBC.

It will be our greatest leap since iPlayer.

As Head of Product Analytics, you will lead the vision and strategy for how product data informs decision‑making working in close partnership with product areas with analytics being an integral part of the product teams. You will help transform how the BBC measures success, optimises performance, and brings data‑driven understanding to every stage of the product lifecycle.

Interviews will take place from 23rd January 2026 onwards and will be a 2‑stage interview process.

• Define and deliver the BBC’s Product Analytics strategy, aligned with our mission to build a more personalised BBC.
• Champion a culture of data‑informed, experiment‑driven decision‑making across Product, Design, and Engineering teams.
• Represent Product Analytics at senior leadership forums, providing clear, data‑backed insights on performance, engagement, and growth.

• Translate complex audience and product data into clear, actionable recommendations for senior stakeholders.
• Develop measurement frameworks and KPI models that evaluate success across multiple BBC products.
• Drive data storytelling that shapes product strategy, investment, and prioritisation.

• Identify opportunities to grow and deepen audience engagement through experimentation, segmentation, and behavioural analysis.
• Embed continuous optimisation practices into product development workflows.
• Use insight to influence the design and delivery of high‑impact digital experiences.

• Establish unified frameworks for measuring product success across BBC platforms.
• Oversee analytics tools, dashboards, and reporting processes that support self‑serve insights.
• Ensure data quality, consistency, and governance across the BBC’s digital ecosystem.

• Lead and inspire a talented Product Analytics team, fostering curiosity, collaboration, and excellence.
• Build analytical capability across the wider Product organisation, empowering teams to make data‑informed decisions.
• Partner with Heads of Data and Product to ensure strategic alignment and shared standards.

• Work closely with Product, Engineering, Editorial, and Data Governance teams to embed analytics at every stage of the product lifecycle.
• Partner with audience insight and research teams to integrate quantitative and qualitative understanding of audiences.

• Proven leadership of analytics teams within a modern product organisation, including hiring, coaching and embedding analytics into product life cycles to influence strategic decisions.
• Demonstrable ability to translate audience and product data into actionable insights that have shaped roadmaps, prioritisation, or investment decisions, with measurable impact on engagement or performance.
• Advanced technical expertise in SQL and modern data stacks, with experience designing KPI frameworks, instrumentation standards and dashboards that enable self‑serve analytics.
• Track record of establishing or scaling experimentation programmes, using A/B testing and data‑driven methods to optimise product performance and validate strategic hypotheses.
• Exceptional stakeholder management and executive communication skills, with a proven ability to influence C‑suite leaders and senior decision‑makers through compelling data storytelling, shaping strategic priorities and securing alignment across complex, cross‑functional organisations.

• Domain experience in media or content‑led organisations, with…