Insight Analyst, Product & Social

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• Job Title: Insight Analyst, Product & Social
• Reports to: Analytics Manager, Digital
• Department: Strategy, Policy & Insights
• Location: Leeds or Manchester
• Job Grade: P2

The Strategy, Policy & Insight (Function) are trusted thought‑leaders bringing expert strategy, policy, market & audience insight – challenging and advising the business to drive delivery of Channel 4’s strategy and remit. The new centralised Audience Insights (Subfunction) purpose is to be independent thought leaders at the heart of Channel 4’s creative and commercial decision‑making, bringing a single source of truth and big‑picture perspective, challenging and advising the business to ensure profitable business growth through the use of data.

Within the new centralised operating model, specialists across Analytics, Research, Reporting and Data Enablement have come together from teams across the business to become centres of excellence in their respective disciplines. Working alongside Business Partners, these teams will translate data into actionable insights, managing jointly the presentation back of recommendations to the C–Suite or Senior Leader.

Working under the direction of Analytics Manager, Digital, this role prepares high‑value analysis based on product, subscription and streaming data. The analysis will inform a range of stakeholders to enable them to make profitable decisions for Channel
4. While this role will have a specialism in Product, Subscription and Distribution datasets, it will collaborate across all areas of the business to ensure any work completed can have a cross‑pillar impact.

• Under the direction of the Analytics Manager, undertake hands‑on analysis of our digital products, acting as the voice of the user to identify pain points, working with the Analytics Manager to call out failure of C4 to meet the required growth targets and bringing insight that drives Senior Leader decisions to unblock barriers.
• Gain a good understanding of the digital product data we collect, and work with the Analytics Manager to advise on the data collection requirements for new product features as they come onto our roadmap, assisting in the building of measurement frameworks and tracking audits to ensure we make the most of our product data.
• Ensure data and insights are accurate and reliable across all outputs in your work, escalating any data quality concerns appropriately.
• Work with the analytics and business partner teams to craft narratives and stories from data, utilising effective visual, analytical and textual storytelling to communicate compelling insights.
• Contribute to the generation of innovative solutions to complex analytical problems, working with and learning from the Analytics Manager.
• Work as part of the broader team to contribute ideas, options & solutions to evolve the analytics team’s impact.
• Together with the Business Partner & Reporting Team, advocate for the self‑service capability (building the proof of concept for the Reporting team to automate for wider C4 self‑serve access) to reduce repetitive analysis, cost and improve stakeholder real‑time access.

• Analytics Manager, Digital for direction and escalation
• Senior Insight Manager, Social & Product for executive level escalation as required.
• No direct financial accountability.
• Collaboration with Insight Business Partners, Reporting, Research & Data Science teams to ensure a range of methodologies are considered when generating insight.
• Collaboration with a range of business stakeholders, including Product Leadership Team, Product Managers, Growth Team and Distribution & Partnerships.

• Technical skills:
  Experience using Adobe Analytics (or another Digital Analytics tool); some experience of using SQL;
  Python/R or other statistical programming language experience preferred.
• Background in Product or Subscriber analytics preferred, with experience in Streaming, Broadcasting or Media a plus.
• Storytelling:
  Experience of translating complex data sets into clear and…