CRM Specialist

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We’re looking for a hands‑on, detail‑obsessed CRM Specialist who’s passionate about helping people across the UK make better financial decisions.

In this role, you’ll be the engine of our CRM execution, turning ideas into high‑impact campaigns that reach millions of users across email, push and in‑product messaging.

Working closely with our Senior CRM Manager and collaborating with the wider CRM team, Creative Studio, and Mar Tech teams, you’ll own delivery quality end‑to‑end: building, testing, and optimising campaigns that connect the right message with the right user at the right time. If you love seeing your work go live, obsess over clean builds, and take pride in pixel‑perfect execution, you’ll fit right in.

At Clear Score, we’re on a mission to help everyone achieve greater financial wellbeing. You’ll join a curious, collaborative team that genuinely cares about learning, growth, and doing meaningful work together.

• Build, run, and optimise multi‑channel CRM campaigns (email, push, Whats App, in‑app) from setup to launch and reporting.
• Use real‑time data to target the right users with personalised, timely messages across channels.
• QA and test all content for rendering, functionality, and responsiveness (using tools such as Email on Acid).
• Execute A/B tests, dynamic content, and modular templates to drive maximise monetisation while ensuring user attrition isn’t negatively impacted.
• Track, analyse, and iterate, always chasing better open, click, and conversion rates.
• Collaborate with designers and copywriters to craft communications that inform, inspire, and convert.
• Support testing and implementation of new CRM features, automation, and personalisation capabilities.

• Hands‑on experience in CRM or email marketing within a digital B2C fintech or commercially focused CRM team.
• Experience using an enterprise‑level ESP such as Braze (preferred), Salesforce Marketing Cloud, Adobe Campaign, or Iterable.
• Skilled in A/B testing, audience segmentation, and personalisation strategies.
• Experience with QA tools (Litmus, Email on Acid, etc.).
• Creative instinct with a strong sense for what resonates with customers.
• Strong written communication skills, with excellent attention to detail and an ability to ensure all outbound messages are clear, accurate, and on‑brand for South African customers.

• Working knowledge of HTML and responsive frameworks for email development (Liquid a plus).
• Exceptional attention to detail and quality assurance.
• Comfortable interpreting campaign data and using dashboards to drive optimisation.
• Proficient in Excel or Google Sheets for reporting and tracking.
• Understanding of data‑driven segmentation (queries, filters, and data troubleshooting) and experience using dynamic content or Liquid logic to personalise campaigns.

• A get‑it‑done attitude, you move fast and deliver with precision.
• Proactive, curious, and eager to learn new CRM tools and channels.
• Meticulous about detail and quality.
• Highly organised and able to manage multiple projects simultaneously.

• Strong communicator who thrives in cross‑functional teams.
• Energised by testing, learning, and improving.
• Passionate about making marketing communications useful, impactful, and human.

Clear Score is the UK’s #1 credit score and report app. We are also present in South Africa, Australia and Canada, with more than 20 million users globally and growing fast. Someone joins Clear Score every 20 seconds. We have established relationships with over 50 of the main lenders in the U.K., and have been a trusted tool for customers to manage their credit and make better financial decisions.

Since October 2016 we have helped 1.8 million users take out a new credit card or loan. We are user‑centric at our core and we believe in leveraging technology to enable positive financial choices. We are design‑led and data‑driven and we embed these behaviours in everything we do.

Our company culture is a fundamental part of all we have achieved. We believe in hiring smart, driven,…