Insights & Analytics Director

Company description

With a history that dates back over 80 years,
Starcom
is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly,
Media Week's Agency of the Year 2023!

At Starcom, we believe analytics doesn’t just measure performance — it moves people, grows brands and transforms businesses. We’re looking for an Analytics Director to lead that charge.

This is a high-impact leadership role where you’ll head up a team of talented analysts embedded directly on client accounts, while also shaping and evolving our agency-wide analytics proposition. You’ll partner with some of the world’s biggest advertisers on their transformation journeys, helping future-proof their businesses and proving that data-driven strategies deliver real growth.

If you’re passionate about turning complex data into clear, actionable insight — and inspiring teams and clients to act on it — this is a unique opportunity to make your mark.

As Analytics Director, you’ll sit at the heart of Starcom Planning, leading analytics and playing a pivotal role in our transformation agenda. You’ll assess client measurement maturity, identify opportunities, design robust measurement frameworks and lead analyses that directly inform smarter marketing decisions.

You’ll balance big-picture strategic thinking with hands‑on leadership, ensuring outstanding day-to-day delivery while continuously pushing what great analytics can achieve.

• Shape how analytics drives meaningful impact for both clients and your team
• Build strong, trusted partnerships with senior client stakeholders, guiding them through the evolving tech and data landscape
• Develop a deep understanding of client marketing objectives to create learning agendas, testing strategies and measurement roadmaps
• Lead the design of holistic measurement approaches, spanning macro analytics (e.g. MMM, budget setting) and micro analytics (e.g. performance, frequency, leading indicators)
• Inspire, coach and develop a high‑performing analytics team, fostering a culture of curiosity, learning and brave thinking
• Create clear development pathways for your team while continuing to grow your own leadership capability
• Drive faster, smarter growth for clients and the agency
• Champion strong data governance, media effectiveness and continuous learning across accounts
• Innovate with internal teams and partners to unlock new testing opportunities, research approaches and data applications
• Lead best‑in‑class analytics delivery, ensuring data is used effectively across all aspects of the media business
• Act as a subject matter expert, setting the standard for operational excellence, quality output and timely delivery
• Collaborate closely with colleagues across Media Buying, Content, Data Science and Commerce to deliver fully integrated solutions

We’re looking for a dynamic analytics leader with strong client presence, strategic thinking and a passion for people development. You’ll bring most of the following:

• Significant experience in analytics and measurement, ideally within a media agency environment
• Proven ability to work…