Digital Marketing Executive - Web and Content

Digital Marketing Executive - Web and Content

Join iQ Student Accommodation as a Digital Marketing Executive to support revenue targets through web content optimisation.

This range is provided by iQ Student Accommodation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

• Support the team with planning and implementing new listings on the IQ website and partner sites.
• Support the team with planning and implementing campaigns that align with the overarching marketing calendar.
• Utilise Google Analytics to analyse website performance.
• Update and create content on the website CMS, in line with SEO best practice, working closely with the studio team as required.
• Manage, prioritise and implement website service desk requests, ensuring content is accurate and updates are made within agreed time frames.
• Work closely with iQ's website agency and internal teams to prioritise and progress bug fixes and development requirements.

• Produce and analyse performance reports across all activity this role is responsible for, using appropriate tools; provide insights and recommendations.
• Produce weekly, monthly and ad‑hoc reports as required.
• Support the delivery of opportunities to increase website conversions through improved content architecture, product visibility and user journey optimisation.

• Work closely with iQ's SEO agency, the Digital Marketing team, IT and our web development agency to action recommendations, which may include technical fixes and backlinks, and prioritise the implementation of technical work.

• Comply with iQ's data handling legal policies.

• Complete regular competitor and industry research on a regular basis, sharing insights with the wider Marketing team to keep colleagues up to date with the latest trends.
• Undertake general team/finance admin, e.g. raising POs and liaising with suppliers.

This role is based 3 days in our London office. Travel to sites around the UK may be required.

• Reporting to the Digital Product Manager.
• Reporting to the Head of Digital Marketing and company directors.
• Working with Sales and Marketing team members.
• Collaborating with external suppliers, partners, advertisers, contractors and agencies.
• Collaborating with other iQ team members including the Revenue Management, regional site teams and IT teams.

• Be passionate about e‑commerce with the ability to work within a fast‑paced environment.
• Demonstrable experience in a similar role within a B2C environment.
• Demonstrable understanding of SEO and user journey optimisation for an e‑commerce website.
• Understanding of key performance metrics, and hands‑on experience using digital analytics and testing tools such as Google Analytics.
• Working knowledge of website content management systems.
• Experience delivering website content optimised for search engines and conversion, using tools to analyse online behaviour and data to inform decisions.
• Understanding of the broader digital marketing mix.
• Natural ability to communicate technical concepts clearly to a non‑technical audience.
• Excellent attention to detail when proof‑reading marketing material.
• Ability to work on own initiative, in an organised manner.
• Previous experience of the student accommodation sector is desirable, but not essential.

Associate

Full‑time

Marketing

Business, Content and Online Audio and Video Media

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Ready to feel like you have the best job ever? Apply today and find out what it's really like to work at iQ!