CRM Consultant; FTC

CRM Consultant (6-Month Fixed Term Contract)

Location:

Head Office – 4 days per week on site.

Reporting to:
Head of Data and Business Transformation.

The key focus will be leading a 6‑month transformation programme across our Marketing and Sales CRM (Sugar

CRM). You will own the end‑to‑end process: requirements gathering, CRM selection, briefing documents, liaison with technical teams, training, rollout and adoption.

• CRM Strategy & Requirements – guide the business on the most effective set‑up for marketing and sales processes.
• Lead detailed requirements gathering with UK and EU sales, marketing and operational teams.
• Map existing processes, pain points and improvement opportunities across the customer lifecycle.
• Deliver clear briefing and solutions documentation and ensure new functionality is easy to use.
• Deliver training and technical documentation and drive widespread adoption of the Sales and Marketing CRM.
• Evaluate shortlisted Marketing CRM solutions and provide expert guidance on selection.
• Own the full delivery plan for the Marketing CRM implementation – vendor selection to go‑live.
• Oversee development, testing, training and rollout of new functionality in Sugar
  
  CRM.
• Create functional specifications, user stories and documentation for technical partners.
• Coordinate with internal and external technical teams across ERP and CRM.
• Lead stakeholder engagement across all sales and marketing teams.
• Develop and execute communication plans to support rollout and adoption.
• Design and deliver training (sessions & videos) for all users.
• Monitor adoption and usage, taking action to ensure long‑term success.
• Ensure data is correctly displayed on CRM from ERP and that calculated fields work as expected.
• Conduct UAT to confirm correct delivery from technical partners.

• Proven experience delivering end‑to‑end CRM projects in B2B, non‑subscription, product‑focused businesses.
• Hands‑on experience with Marketing and/or Sales CRM platforms – ideally Hub Spot, Sugar
  
  CRM or similar mid‑enterprise CRMs.
• Background in requirements gathering, process mapping, stakeholder interviews and translating business needs into clear functional specs.
• Demonstrable change‑management experience – able to influence, engage and train teams with varied technical abilities.
• Proven project management skills – plan, prioritise and keep multiple work streams on track.
• Excellent communication and facilitation skills – comfortable working with senior stakeholders and frontline teams.
• Strong understanding of CRM integrations, data flows and middleware/automation tools (e.g., Workato).
• Detail‑oriented, focused on quality, documentation and measurable outcomes.
• Confident creating user journeys, process documentation and training materials.

Integral Memory PLC is a long‑standing technology company with offices in London and across Europe. The Division specializes in high‑end competitive gaming, advanced memory drives and innovative lighting solutions. We offer a dynamic, collaborative environment where technology and creativity meet.

Integral Memory PLC is an equal opportunity employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, sex, national origin, disability, veteran status or any other protected characteristic.