Director, Social & Content

Overview

We’re seeking a chronically online, crypto-fluent leader to shape Kraken’s presence across the social and content landscape. You’ll shape how Kraken communicates its mission, shows up for the community, and builds cultural relevance in a fast-moving, highly competitive space. Social is where our brand ethos lives - educating, empowering, and onboarding the next wave of crypto believers.

We need someone who moves fast but thinks long-term: a strategic builder who thrives under pressure, leads with conviction, and knows when to go from zero to viral. You’ll launch products that make noise, create ecosystem storytelling that stands out, and translate crypto’s complexity into content people actually want to share. This role requires a creative self-starter with sharp instincts, strong execution skills, and a data-driven mindset.

• Build and evolve a social and content strategy that drives engagement, traffic, and measurable product conversion across a diverse portfolio of Kraken products and sub-brands.
• Lead multiple work streams across products and sub-brands: aligning with stakeholders, removing blockers, and driving ideas from concept to launch with smart measurement and constant iteration.
• Shape and protect Kraken’s narrative across all platforms, including a unified social playbook that defines tone of voice, brand behavior, and content standards worldwide.
• Identify and scale into emerging channels, formats, and cultural touch points that keep Kraken ahead of the curve.
• Lead, mentor, and empower a high-performing team of social media and community managers across global regions and time zones.
• Drive operational excellence - onboarding new tools, workflows, and technology to maximize team speed, creativity, and agility.

• 10+ years leading social and content strategy in fast-moving, highly competitive environments.
• Proven success driving social strategy across complex product ecosystems - crypto experience a major plus.
• Experience building and leading social teams from the ground up, including hiring, structure, workflows, and culture.
• Deep knowledge of modern social publishing tools, listening and analytics platforms, and AI-driven content workflows.
• Confident leading globally distributed teams and collaborating across regions, functions, and time zones.
• Crypto never sleeps. Be willing to roll up sleeves and jump in, solve problems, and protect the brand when it matters most.

This job is accepting ongoing applications and there is no Final date to receive applications.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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