Senior Paid Media Executive

Senior Paid Media Executive

Join to apply for the Senior Paid Media Executive role at Accenture UK & Ireland

Career Level:

Analyst

Position:
Senior Paid Media Executive

Location:

London

TMW is a leading integrated creative and communications agency, based across London and Bristol.

Proudly wired differently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel.

We’re dedicated to creating a workplace that reflects the world we want to live in, and ensuring TMW is a place for everybody.

TMW is proudly part of Accenture Song, the world’s largest tech‑powered creative group.

We have an excellent new opportunity to join our awesome Performance Marketing team as a Senior Paid Media Executive.

Working with the Performance and Planning teams you’ll develop and run marketing campaigns across a wide range of media platforms including Google, Linked In, Meta and Tik Tok.

You’ll be supporting implementation and ongoing management of digital marketing strategies, playing a crucial role in helping the agency achieve our goals, in this hugely important team.

We’ll be looking for you to have experience in a similar Senior Paid Media Executive/Paid Search Executive role, ideally in an agency with both B2C and B2B experience.

You’ll have strong background across Paid Media, Social, programmatic and search, with knowledge of Google Search and the major paid social platforms especially Linked In and Meta with proven ability to improve campaign performance and identify opportunities.

You’ll be a self‑starter, happy to work autonomously, in a hybrid working pattern. You’ll be a great communicator, happy to be client‑facing, a team player and happy to take the initiative. You’ll love keeping up to date with the latest trends in the industry, to ensure we continually deliver innovative approaches for our clients. If you’re looking to work with a talented team, big name clients and a real chance to shine, we’re all ears.

At TMW we offer Hybrid working, which for us is a blend of working remotely and in the London office. It’s all about choosing the best place to be for you, your team, your manager and the business on any given working day…

• Support our media planners with keyword research, insights and search trends.
• Build out of paid search campaigns to agreed campaign strategy.
• Make informed campaign recommendations based on platform knowledge, research and previous campaign data.
• Lead conversations with clients, running through performance, observations and recommendations.
• Manage the clients marketing budget for maximum effectiveness by defining optimisation approaches.
• Maximise campaign effectiveness by defining optimisation approaches.
• Keep up to date with latest thinking and technologies surrounding search engine marketing, to enhance and maintain a good level of knowledge.
• Provide platform insights to client account and planning teams to inform client briefs.
• Keep the account teams informed with current developments within paid search, cultivating a learning environment within the agency.
• Have a point of view on creative assets and the flow of the customer journey for your campaigns, always keeping a lookout for improvements to be made across the customer journey to enhance user experience.

• You’ll have proven experience in a Paid Media/Paid Search Executive role within an agency, or similarly fast‑paced environment with both B2C and B2B experience.
• Extensive knowledge of Google Search and the major paid social platforms especially Linked In and Meta with proven ability to improve campaign performance and identify opportunities.
• Ideally you will be Google Ads Search Certified.
• Strong level of core paid search and paid social competencies including use of Ads Editor, Search Term Reports, Keyword planner and forecasts.
• Good understanding of best practices around keywords, ad copy, extensions and bid strategies.
• Understanding of the whole user journey with the ability to make recommendations to improve.
• Ability to analyse and interpret data sets, detecting optimisation opportunities…