Senior Optimisation Analyst

Role Overview

Senior Optimisation Analyst – Waterloo, hybrid working, full time, permanent, Grade 4.

Join Currys to help customers enjoy amazing technology. The Digital Optimisation Analytics team collects, analyses, and interprets behavioural data on how online users interact with us to inform trading decisions, marketing and personalisation campaigns, and product design that improve customer experiences and optimise online sales performance.

As a Digital Analytics specialist, you will provide actionable insight into personalised customer journeys and engagement performance, maximise digital commercial performance using a variety of data sources, and work closely with Digital Product squads, marketing and CRM to drive conversion performance and support the day‑to‑day trading of the Currys and Carphone Warehouse websites.

• Develop and maintain modelling and reporting solutions that deliver and measure personalised experiences, proactively reviewing model performance to recommend improvements for testing.
• Provide regular analysis of the drivers of personalisation and optimisation performance across different audiences and test scenarios.
• Work closely with Digital Product Squads to understand and challenge requirements from stakeholders, identifying modelling and desired outcomes.
• Provide weekly and regular reporting & analysis, turning this into actionable insight and new personalisation and optimisation tests.
• Provide monthly reporting and ad‑hoc requests for deep dives into customer and digital campaign (personalised) performance when required.
• Take ownership of projects and manage them through to completion.
• Combine multiple data sources and use big‑data tools to gain a holistic view of customers and their behaviours.
• Use statistical techniques to identify drivers of performance, better understand past changes and forecast into the future.

• Advanced numerical and analytical skills, with the ability to use multiple data sources, solve complex problems, identify causation and deliver insightful and practical solutions.
• Proficiency with website analytics software such as Adobe Analytics or Google Analytics, or similar.
• Experience with Power BI or other visualisation tools.
• The ability to understand stakeholder requirements and motivations and turn them into meaningful information.
• Strong ability to communicate insights in a clear, concise and powerful manner both verbally and in writing, pitching to varying levels of leadership.
• Excellent attention to detail, both in analysis and in communication.
• A natural curiosity to dig into problems and an eagerness to learn new skills.
• Excellent SQL and ML/modelling skills, particularly with Google Big Query, Databricks and Azure.
• Experience in eCommerce / Digital Analytics, preferably gained with an online retailer.

Join our team and we’ll help develop the career you want with new opportunities, ongoing training and skills for life. You will also help make a real impact on people and the planet as the biggest recycler and repairer of tech in the UK.

Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. If you need any additional assistance with your application please email  and we’ll do our best to help.